Samsung Overtakes Apple as Biggest Mobile Phone Vendor in Q1 of 2015

May 9, 2015

4:00 pm

Samsung beat its biggest rival Apple in the race of worldwide smartphone sales in the first quarter of the year 2015, according to Strategy Analytics’s report released last month.

Despite a 12 percent dip in first-quarter shipments, the South Korean tech giant managed its sales, and the credit goes to the strong demands for its new Galaxy S6 Smartphone.

Samsung shipped 99 million mobile phones worldwide in the first quarter, representing a 22 percent market share, as research firm Strategy Analytics reported. However, total shipments shipped last year in first four months were lower than 113 million devices.

Out of the total quarterly shipments, about 83.2 million were smartphone, which represent 24 percent of smartphone market. But this percentage was lower than than the previous year’s percentage of 31.

Despite the tough competition from Apple’s latest iPhone 6 and iPhone 6 Plus, Samsung managed to retain the number one position just because of huge sales volume of it new smartphone Galaxy S6.

As well as in first quarter, Samsung is expected to deliver improved performance in second quarter of the year. Neil Mawston, Strategy Analytics Executive Director, said in a statement:

“Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world’s largest smartphone vendor by volume.”

On the other side, American tech giant Apple shipped 61.2 million units in the first quarter of the year, which represented a 13.7 percent share of the mobile phone market and a 17.7 percent share of smartphone market. However, the fourth quarter of 2014 was very lucky for Apple as its new iPhone 6 and iPhone 6 Plus smartphones remain most popular in China and worldwide. The company shipped 74.5 million units in last months of the year.

After Samsung and Apple, Microsoft, which earlier acquired Nokia, becomes the third largest mobile phone vendor with 33.7 million shipments in the first quarter of the year. This number represented a 7.6 percent share of mobile phone market.

When it comes to smartphones, how can we forget Lenovo-Motorola, which is now the third biggest smartphone vendor. It shipped 18.8 million smartphones worldwide and claimed 5.4 percent of the smartphone market share.

An annual 8 percent increase was recorded in global mobile phone shipments which reached to 445 million units in the first quarter, while smartphone shipments grew 21 percent annually and reached 345 million units.

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Hi, my name is Syed Qasim. I am internet marketing expert by profession. Working with best corporate sector of USA/UK. Well, they says i got off-beat internet marketing skills. :) Currently I am working on a project which is providing software testing services. I am also working on Software Testing blog.

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