Samuel Adams Announces Participants in SXSW Pitch Competition

March 8, 2017

4:30 pm

SXSW is inching closer, and today Samuel Adams is announcing the participants in their SXSW pitch competition. As part of the Samuel Adams Brewing the American Dream popup, a program designed to give small food or beverage entrepreneurs a leg up, four startups will vie for the attention of an esteemed panel of judges. This year’s participants will feature a brands that provide bone broth, bloody mary mix, microgreens, gluten free treats, and craft spirits.

The popup pitch competition will be held on March 12 starting at 3pm CDT, and will be located at the Whole Foods Market in Austin. For those attending SXSW, you can register for the pitch competition by grabbing your tickets here. For the rest of us, we’ll have the opportunity to watch from afar on Facebook Live.

If you didn’t get the opportunity to join this pitch competition, but are looking for some attention for your startup, we’ve got just the solution. Apply today for the Startup of the Year competition, and be like our awesome winners from 2016, ShearShare.

Meet The Participants

It’s time to meet the participants for the SXSW pitch competition! Check out these startups below and make sure to vote for who you think is going to go home with the prize.

Joe’s Microgreens – Austin, TX

Joe’s Microgreens provides fresh, locally grown, microgreens grown in composted local food waste.

Banner Distilling – Manor, TX

Banner Distilling makes craft spirits including certified organic vodka and whiskey made from locally-grown ingredients.

Barbecue Wife Bloody Mary Mix – Austin, TX

Barbecue Wife makes handcrafted junk free bloody mary mix inspired by the craft of Texas Barbecue.

FOND Bone Broth – New Braunfels, TX

FOND makes artisanal sipping bone broth.

GFY Kitchen – Dripping Springs, TX

GFY Kitchen makes gluten-free breads, rolls, pizza crusts and other bakes goods.


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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@)elliotvolkman.com or follow him on Twitter @thejournalizer.

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