How and When to Grow in Sean Ammirati’s ‘The Science of Growth’

April 26, 2016

11:00 am

If you work in the tech world or would consider yourself an entrepreneur, there is a high likelihood that you’ve heard of the Lean Startup method. It’s a well adopted framework for taking ideas and turning them into companies, but beyond that you’re on your own. In order to succeed, you must grow. This is where Sean Ammirati’s new book, The Science of Growth, sets you back on track. It takes your strategy and organization from product-market fit to scale.

Ammirati’s first book will provide readers a framework for how and when they should grow. By comparing some of the most successful organizations and contrasting them against similar competitors that did not succeed, Ammirati has provided the track work for startups and organizations to properly grow.

For those who have the passion to change the world, grand ideas unfortunately aren’t enough; for those seeking fortune, many of these frameworks require a great deal of passion and motivation. This line of thinking is mirrored by our conversation with Brian Solis earlier in the month.

Ammirati is currently an adjunct professor of entrepreneurship at Carnegie Mellon University and a partner with Birchmere Ventures. Between the two, he’s not only amassed a great deal of experience and understanding of how organizations grow, but regularly teaches others about it. The foundation of The Science of Growth actually came as a result of his work at Carnegie Mellon, where he began collecting case studies with students to identify trends between successful and unsuccessful tech startups. There is also a comparison of McDonald’s and White Castle for a bit of contrast.

The Elevator Pitch: The Science of Growth

Beyond a framework for growth after identifying product market fit, Ammirati says the book will focus on three other components:

  • Achieving the prerequisites: how you know when you are ready to grow;
  • A series of different techniques that you can use to dramatically bring awareness of your product/brand or a catalyzing event; and a
  • Series of long-term elements to help you sustain that exponential growth.

“My hope is that there will be two things that people who leave the book with: One is an understanding where their innovation is across those three points, because I think getting ahead of yourself is extremely dangerous. So you want to be focused on the right things and the right time,” said Ammirati. The other is an ideal vocabulary and a relevant framework.

Ammirati’s book, The Science of Growth, is available today on Amazon, Barnes and Noble, and your local bookstore.

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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@) or follow him on Twitter @thejournalizer.

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