In Austin, Goodybag Turns Restaurant Menus Visual

May 13, 2013

5:00 pm

You are out to eat. Since you don’t get to go out very often, it’s somewhat of a special occasion. You are feeling adventurous, even. You do not just want to order your “usual” or something you could whip up at home if you were so inclined. But after looking over the menu, the entree descriptions fail to excite your bold taste buds. Instead, you stick to something safe, your usual.

I am the same way. Reading off the menu, dishes don’t have the same flare that I expect if I am going to “go off board” and try something new. That is, until I flip on an episode of Diners, Drive-ins, and Dives.

Forget Guy Fieri – the real star of the show is the food. Every dish that Fieri introduces in the show is far from the “usual.” I hear Fieri describe the dish and think to myself, “I don’t think I would ever try that!” But lo and behold, when the final product is served to the TV cameras, my mouth waters. Words can’t describe a succulent entree like your eyes can.

Goodybag gets that. That is why they have changed the way foodies in Austin, Texas, dine.

Goodybag is a mobile application that lets users discover and explore full menus of Austin restaurants. Their digital menu features high-quality photos of every offering on the menu, so your taste buds can stop reading between the lines of dish descriptions and, instead, visualize the first bite.

Goodybag hopes by using their application, it won’t just leave your taste buds and eyes thanking you. With a built-in reward system, Goodybag gives users’ wallets a break as well. TapIn with your Goodybag keycard to earn rewards.

In similar fashion to the punch-per-purchase system that restaurants have traditionally used through paper punchcards, Goodybag creates a digital rewards system that syncs directly to your Goodybag profile. The digital punchcards allow users to easily store and easily redeem their rewards.

Goodybag knows what our tastebuds have always known: you need to see it to believe it. With digital, high-quality picture menus on Goodybag, users can see the dish before they order it. Making their mouth water in a way that menu descriptions fail to do.

Be warned of possible side effects of Goodybag. Users have reported experiencing eyes being bigger than their stomachs.

Goodybag was a showcased startup at our Tech Cocktail Austin mixer.


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