January 8, 2015
To all those who think San Diego has an issue with attracting capital, think again. Seismic today announced that they successfully closed a Series B funding round in which they were able to raise $20 million.
JMI Equity led the funding round, and Seismic is planning on investing the money to bolster their product innovation and expand their sales, marketing, and customer experience teams. The funding follows on the best year that Seismic, a sales enablement solution, has had to date.
Peter Arrowsmith, a General Partner at JMI Equity, will join the board of directors at Seismic. There was also activity in the Series B from a previous investor Sigma West.
“Seismic is the only platform that allows companies to get an end-to-end view of how content is used by employees and consumed by customers,” says Seismic CEO Doug Winter. “Our technology gives customers a significant competitive advantage in the sales process. As such, we’ve experienced rapid expansion and customer growth, with revenues tripling in the past year.”
The Seismic platform was designed specifically to increase sales team effectiveness by automating the creation of customized sales materials with the most up to date data and on-brand messaging. In effect, it’s a central hub to easily access marketing-created materials.
Marketers will also find analytics inherent in the Siesmic platform that gives them full visibility into the entire sales process. These individuals will be able to see precisely what materials sales teams are using and how successful the materials are with prospects and customers.
“Seismic’s strong management team and customer-proven platform have positioned the company to be a leader in the dynamic and rapidly growing sales enablement market,” says Arrowsmith. “We see strong market growth potential and we are very excited to contribute to the next phase of Seismic’s product, market and company success.”
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