May 14, 2011
Daily deals might be fun, but highly targeted marketing is a better way to reach new and repeat customers. San Diego-based TipCity has recognized this truth and created a self-service marketing platform that allows restaurants to send real-time promotions to targeted consumers.
Restaurants currently spend an average of $3,000/month on marketing, with over 90% going to old media, which offers little control, feedback, and slow response times. TipCity’s more cost-effective advertising method takes advantage of geo-location technology to send deals to nearby consumers, thus giving restaurants the power to more actively manage their volume and revenue.
With an emphasis on ease-of-use, the system allows any restaurateur to broadcast deals instantly to smart phone applications, email, Facebook and Twitter. TipCity then analyzes the response of consumers to the deal so restaurants can send out great promotions with high returns.
Meet the TipCity team at Tech Cocktail San Diego on May 18, where they will be demo’ing their system as one of our showcased startups.
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