SensorWake Leverages the Power of Smell

June 17, 2015

8:00 am

Is there anything better than waking up to the smell of coffee brewing? Or, if you’re not a coffee fan, how about waking up to the scent of fresh baked goods? Or, would the scent of money be the thing that motivates you out of bed on even the dreariest or most sleep-deprived mornings? Okay, that last one is kind of weird, but stick with me.

SensorWake is an alarm clock that wakes you up through the the power of your olfactory nerves. It was invented by an 18 year old French entrepreneur, Guillaume Rolland. This device has already almost tripled its Kickstarter goal, and Google awarded it as one of the top 15 inventions “that can change the world” at the 2014 Google Science Fair.

Guillaume and his team are working with Givaudan, a global leader in fragrances and flavors.

“We are used to working with household brands. But SensorWake represents a great challenge for us. We’ve never done scented capsules for an olfactory alarm clock before!” explains Aurélie from Givaudan. “We truly believe in Guillaume’s product and team. It’s going to change the way we wake up.”

Right now SensorWake comes with the following selection of two-capsule scent packs. Each capsule is supposed to be good for over 60 delicious wake ups.

  • [NEW] American breakfast: Bacon & Freshly Squeezed Orange Juice
  • Continental breakfast: Espresso & Hot Croissant
  • Candy Rush: Sweet peach & Strawberry candy
  • Enjoy the break: Seaside (monoi, tiare flower) & Lush Jungle (cut grass, leaves)
  • Invigorating Aromatherapy: Purifying Tea Tree & Harmonious Chocolate
  • Vitalization Aromatherapy: Stimulating Ginger & Invigorating Pepper Mint
  • VIP lounge (for Kickstarter Backers only): Dollar & Ebony Luxury

“I thought that now, in the 21st century, everyone should have the right to wake up happy, relaxed and peaceful, ready for a great day. So I invented the SensorWake!” says Guillaume.

I’m kind of in love with this idea. It’s no secret that smells can evoke powerful memories and emotions. It reminds me of being a kid and waking up to the smell of my parents cooking pancakes and bacon on Sunday mornings. However, the only foreseeable downside that I anticipate with SensorWake, is the inevitable realization every single morning that there is no bacon (or money) on the other side of the alarm.


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Kristin is an aspiring entrepreneur who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. During the day she is an ops, biz dev, and marketing maven for Fission Strategy

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