Shane Green from Personal: “It’s All About the People”

March 19, 2012

3:00 pm

Shane Green wants you to have control over your data – not the data that apps or social networks are quietly monitoring, but the bits of messy, sticky-noted data you’re constantly looking up.

Green is the CEO of Personal, which lets you create shareable “gems” of data like Work Directions, Favorite Recipes, or Passports. He’s also a serial entrepreneur who works with a variety of nonprofits (technology and otherwise).

Green shared a few gems with us at our SXSW #StartupLife Celebration last week. He talks about giving power to the people, finding the right team, and bootstrapping. Watch the video featuring Shane Green of Personal.

You can find more of this year’s coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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