January 22, 2015
Last night, Mathew Carpenter made things official with his Ship Your Enemies Glitter venture, and sold its corresponding site ShipYourEnemiesGlitter.com for $85,000. The website was auctioned on Flippa, the online marketplace for websites, domains, and apps.
— Flippa (@Flippa) January 22, 2015
After launching his glitter-shipping service on platforms like Product Hunt and Reddit, Carpenter became immediately inundated with orders – enough to which, at the young age of 24 hours, Carpenter announced that he planned to sell off the service. Since closing off future orders for Ship Your Enemies Glitter, many copycats have arisen in the marketplace – all attempting to profit from a concept that kicked off successfully in the greater consumer market.
“I launched this website as a bit of a joke not expecting this level of attention,” writes Carpenter. “Heck, I launched this website whilst I was on holiday! For the past few days it has been stressful dealing with all of the media attention & even more so because this was only intended to be a small side project. It’s taken on a life of its own, and I want to watch it continue to grow under a new owner.”
In a piece written last week, I questioned whether it was ethical for similar services to copy Carpenter’s website word-for-word, and whether the site itself ShipYourEnemiesGlitter.com had already been sold. It seems that, at the time, the website – and the intellectual property within it – had not yet been sold. Whoever bought the website last night is hopefully looking to 1) continue on the site’s trajectory success and 2) pursue some kind of legal action against similar, new websites that use the exact copy and contents as ShipYourEnemiesGlitter.com (if, you know, that’s even a possibility).
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