Shout’s Modest Goal: the Best Place for Women in Advertising to Work

September 27, 2011

1:00 pm

Shout, a month-old, crowdsourced project platform for women in digital advertising and marketing, has a very modest goal as you can see in the above title.  They also have a very unusual business model that compensates each member for their idea, whether or not the client picks it.   For all of us who have gotten burned in any way, that is pretty radical.

Founders Ale Larius, CEO, and Amanda Jaskiewicz, COO, decided to take a cut of their revenue and share it with the most active members on the platform as they developed this idea of evolved collaboration.  Women in advertising and marketing are matched based on skills and expertise, and companies get some great projects. Members also have access to free mentorship and events to cultivate a sense of community.

I looked around the site and am still sitting on the fence about whether or not to join.  The projects are on the smallish side, but they are very interesting: web redesign, rebranding, and even opportunities at shout itself.  A lot of members don’t have complete profiles, which should be mandatory to add a little more gravitas, so I am not even sure who I would end up working with.  And there is even a guy in there – not sure how that happened!

But then I look at the background of the founders, and I think I should jump over the fence.  Ale is also co-founder of SheSays and most recently was SVP Group Creative Director at McCann, where she has worked with clients like MasterCard, General Mills, Kohls, Nikon and Verizon.  Amanda has helped launch a variety of firsts for top-notch clients like KFC, McDonald’s and Microsoft and worked at advertising powerhouses JWT, Ogilvy and Dare.

Check it out and let me know what you think in the comment section below.  Better yet, if you have used shout, definitely leave a comment below!

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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