November 8, 2013
Yesterday, LA-based startup At The Pool launched their brand new mobile app for iOS in an effort to reinvent the way people connect and interact. Currently, 85 percent of At The Pool members are under the age of 35, and the new app was built specifically by Millennials for Millennials.
At The Pool is optimizing for the four core capabilities of mobile: easy photo sharing, existing contact list, push notifications, and geo-awareness. Additionally, it will make it easy for people with like interests to connect via ‘shouts.’
For example, shouting, “Is anyone interested in hiking tomorrow?” will auto-alert friends in the area as well as new people who might be interested in joining you. And these ‘shouts’ are twofold in their nature.
Since your shout will comprise your member profile, it will make you immediately searchable and context-rich around the things you like to do. Thus, a person is discoverable based on their interests and hobbies.
The team noticed that Facebook and Twitter posts are shown to a prescribed group of people, so they designed At The Pool to employ an Open-Network that’s all about connecting locally. Members have the ability to control the range of shouts they want to see by proximity.
CEO and founder Alex Capecelatro believes that current methods of social networking, in fact, make his life less social. He found corroboration in a study from the University of Michigan that shows social media has a significantly negative effect on people. To that end, At The Pool’s mission is to change that mentality, and this app is a definite step in the right direction towards fulfilling that mission.
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