April 26, 2011
Increasingly, companies are using infographics (information graphics) to create effective viral marketing campaigns, but affording high quality graphics can be a challenge for smaller businesses. Visual.ly is leveling the playing field with their platform for exploring, sharing and promoting professional infographics at an affordable price.
There are typically two problems facing companies in need of inforgraphics. The first is the astronomical price of the services, making good infographics the domain of companies with huge marketing budgets. The second problem arises when smaller companies try to work with what they can afford and end up with unprofessional results that do more harm than good for their brand.
Visual.ly provides a data warehouse, a reporting and editing team, and talented designers to create a one-stop shopping experience for anyone who wants to hire an infographic designer.
The popularity of infographics is expected to grow rapidly, and the representations offer a clear and engaging way to introduce a new product to the market. With Visual.ly, startups and small businesses can compete with larger companies so their products and services are presented in a professional and compelling way.
Founded by Stew Langille and Lee Sherman, Visual.ly is part of the 500 Startups startup accelerator. The platform is currently in private beta, but you can sign up for an invite on Visual.ly’s website.
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