August 5, 2011
This week SilvrSpoon celebrates the launch of their mobile restaurant platform. Served on iPhone or Android devices, SilvrSpoon is part interactive menu, ordering platform, restaurant review site, loyalty program and restaurant market research tool.
You can do a lot with this app:
- Explore a restaurant’s menu via an interactive format that provides ingredient details
- View and upload pictures and reviews
- Earn rewards based on repeat visits
- Define taste preferences that can be launched at other SilvrSpoon partner restaurants
Two major benefits for partner restaurants are the loyalty program and consumer insights tool that work in tandem with their POS software. SilvrSpoon’s ability to scale their platform in a way that allows each restaurant to take charge of their loyalty program and integrate it with mobile is a really useful feature. SilvrSpoon’s loyalty program combines dining preferences and experiences with the loyalty and tracking functionality of Foursquare and the infrastructure of a tablet-based system that works with a restaurant’s POS system. With this kind of thoughtful integration, SilvrSpoon might have just found themselves at a very strategic intersection that balances the needs of consumers and restaurants.
SilvrSpoon will face a few challenges, though, the biggest one perhaps being the fact that diners can order a meal via the app, which was not designed to replace waitstaff. Instead, it is supposed to support and facilitate their role, but try explaining that to someone who supports themself waiting on tables.
The SilvrSpoon features are robust, which is a good thing until you, the restaurant owner/manager, have to spend time preparing the menu for integration into the platform, aligning your POS system, and training your staff on how to use it.
Obviously, restaurant staff buy-in and support are crucial to the success of the app. SilvrSpoon is working on combating all of these challenges by providing a flexible integration model, as well as focusing on restaurant partners that are already tech savvy and serve a customer base that is also into technology.
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