Facebook Marketing 101 for Small Business

April 23, 2015

10:00 am

Contrary to what you may think, Facebook marketing is not easy. The truth is that there is a lot of knowledge that you need to have. Beginners do tend to struggle due to the fact that they make so many mistakes without even realizing it. Following these simple tips will help you use Facebook to promote the business in a really effective way.

Create “Events” For Important Announcements

Facebook has a tremendous opportunity through the “Events” feature. You can so easily create something really interesting and then promote it in order to get a lot more exposure. In many situations we see events that are created for product launches. You can also take this one step further and use the “Events” feature for various things that are important for your company. For instance, you can create events for when you are attending a specific conference.

Buy Facebook Likes

We see many beginner marketers that remain focused on getting traffic to their sites when they use Facebook ads. That is not a bad strategy but you also need to have relevant likes on the Facebook pages that are to be promoted. A page that has many likes and that shows a lot of engagement will be more attractive for potential customers. Just think about one thing: what online business page do you trust more? The one that has a few likes or the one that has thousands of likes? Thinking as a customer is the best thing that a marketer can do since social media in general is all about people. You have to build a community and this is impossible if there are not many people who follow your pages.

Newsletter Sign-Up Ads

There are various Facebook ads options that marketers do not use or do not know much about. The conversion ad type is one that you do have to consider since it is really great for obtaining some sign-ups to your newsletters. As you are surely aware of, it is so easy to convince people to buy something through email marketing. With this in mind, why not use Facebook ads to get more RELEVANT subscribers to the newsletters that you use at the moment? This brings in so many advantages on the long run and you can take advantage of the opportunity since this is a really cost effective marketing strategy.

Share Relevant News For The Industry

Instead of remaining focused on promoting your business through Facebook, seriously consider building your page as an authority figure in the industry. People need to come back to the page and you can easily do that in the event that you showcase something that is relevant for them. The most important part of Facebook marketing is getting people who are really interested in your products. You achieve that a lot easier when you simply showcase that you care about your followers. Ask for constant feedback and do take their input into account. Just ask followers what they want to see on the Facebook page. If your current followers are highly relevant, you will get great answers and then, new followers and potential customers can appear.


Image Credit: Flickr/Ksayer1

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Author Bio: Boris Dzhingarov graduated University of National and World Economy with major marketing. He writes for several sites online such as Semrush, Tweakyourbiz and Socialnomics.net. Boris is the founder of Tech Surprise and MonetaryLibrary.

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