Smarter Home Startup Sense Labs, Inc Raises $2.5M in Funding

January 2, 2015

8:13 pm

Cambridge-based startup Sense Labs has raised $2.5 million in equity funding, according to a recent regulatory filing. The company builds devices that analyzes the electrical use in your home that can be monitored on your smartphone. This announcement comes just in time for CES 2015, where consumers will be shown various smart home and internet of things breakthroughs.

According to the Boston Business Journal, the Jan. 2 filing lists two investors who took part in the round. It lists Sense Labs co-founders Mike Phillips and Christopher Micali; Gabriel Kra, managing director at Prelude Ventures in San Francisco; and Izhar Armony, general partner at venture firm CRV.

There is a growing interest among consumers in creating smarter and more efficient homes. Last week, the Consumer Electronics Association (CEA)® announced the launch of the Smart Home Marketplace at the 2015 International CES®, which will provide an area just for smartphones and tablets that can interact with connected objects and devices for home automation. This is the leading event for wearable and devices, and the fact that there is a space designated just to smarter homes says a lot about the growth of the sector.

“More than ever, homeowners are embracing the convenience and comfort that technology can bring with customized access to appliances, lighting and heating, window coverings, irrigation, entertainment systems and more,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA.

But there are still barriers that prevent the smart home industry from taking off, mainly that the average consumer doesn’t see the clear value to them. As companies like Sense Labs continue to build better products, we will see smarter homes throughout the country.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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