SMS Marketing Is Still Alive and Well in the Startup World

September 9, 2016

7:00 pm

If you’ve jumped on the digital marketing bandwagon, then you’ll probably know a lot about SEO, social media and back link building. You may even be well versed in terms like SERP, anchor text and domain authority. There’s a lot to know and you might be getting a little bit frustrated. Well, get over it because digital marketing isn’t all fun and games.

In fact, it’s hardly ever fun and games, especially for passionate business owners who want to focus on the side of their company they love the most. After all, you got into this because you enjoy creating, building, and designing, not because you have a penchant for manipulating search engines.

While raw talent and passion inarguably go a long way, you need to market your business to attract new clients and turn a profit. SEO and inbound marketing are powerful weapons, but there are other tools you should have in your arsenal.

The Humble Text

In the face of far more sophisticated, cutting-edge marketing practices, you may think that text messages are a thing of the past. But don’t be too quick to disregard this simple, powerful and effective tool as a way of drumming up more business for your business.

With over 91% of American adults owning a cell phone, it’s pretty safe to say that you won’t have many customers who don’t have access to these essential mobile communication devices. So if your business has forgotten the undeniable power of a humble SMS to reach your customer directly, then you’re missing a trick. Here are just a few things that are awesome about SMS marketing for your business:

Text Messages are Immediate

Text messages are fast. They’re immediate, in fact. You don’t have to sit down and plan a strategy or hire a graphic designer. You don’t have to spend a ton of hard earned cash on printing flyers or paying for advertising. In fact, the truly wondrous thing about a simple SMS is that there’s absolutely no design element involved whatsoever.

Simply decide what you’re going to say and send your message. You can even reach hundreds or thousands of customers at the same time by bulk messaging one simple text.

“Today’s empowered, connected customers rely on shared experiences to make buying decisions,”says Chris McMillin of Evolve Strategic Consulting. “They rely on published experiences to uncover the truth about your brand, products or services. In essence, they are looking for validation from someone like themselves.”

Text Messages Always Get Read

Have you ever sent out a marketing email for your new product line, or latest news and offers about your improved service? What kind of an open rate were you looking at? Pretty bad, right? Customers have become so bored of receiving unsolicited emails that if around 35% of yours were opened, then you can pretty much call that a rip-roaring success.

Want to know how many texts get read? ALL of them. Text messages have a gigantic open rate of 98%. It must be something about the delicious simplicity and personalization of the humble SMS that makes people pay attention. What does this mean for you? Craft the right message, send it at the right time and you have a captive audience.

A word of warning on the right time. It’s fairly obvious that your customer will react better to your message if it’s not received at 3 am. If you’re sending locally, then you won’t have to worry about time zones. But if you want to send your texts cross country or even internationally, remember that while you may be having lunch in Tampa, your customers in LA are just waking up. Get the timing right at all costs.

Text Messages are Simple

SMS marketing could be the perfect tool for your business. In an over-complicated age, consumers are saturated with advertising, promotion and information. There’s something about the simplicity of a text that’s appealing. It also feels personal.

While opening your beautifully designed and lengthy email clearly took a lot of time, receiving a coupon code in a text when I happen to be next door would go a lot further to getting me in the door. Because it’s simple, and almost nothing is in marketing.

Text Messages Are Cheap

Sending text messages isn’t free, but it’s pretty darn cheap, depending on your provider. So, not only will you save tons of dollars on expensive promotional campaigns, but you’ll also get an incredibly high response rate and more bang for your buck.

Better than that? It’s a highly trackable method of promotion, so you can see your results in real time.

Are They Too Intrusive?

According to Quora, whether or not an SMS will be seen as invasive depends on a couple of main factors. Mainly whether the target market has opted in to receive your message, and whether your message complies with their expectations

 

If it makes you uncomfortable bombarding your customers with text messages, here’s the deal. Bombard your customer with anything and you’re going to put them off. Use text messaging wisely and with caution and you’ve got an infinitely powerful way of generating more business.

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Naman is a digital marketer and a freelance blogger for hire who shares his knowledge about keyword research and SEO at BloggerMonk.com.

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