September 28, 2015
Snapchat and Millennials go together like salt and pepper, or better yet like Apple and touch screens. It’s no surprise that 71% of Snapchat users are Millennials. Both randomness and silly features resound in this photo and video sharing application.
Smartphone junkies are certainly addicted to image sharing amongst their friends. Snapchat gives users that capability, with no shortage of filters, features, and now face manipulation.
Snapchat’s New Lenses
A Snapchat update was announced on September 15, which highlights the new filters which they’ve deemed ‘lenses’. These lenses use a straight-forward form of facial recognition to alter the user’s face in some hysterical and surprising ways.
Soon after the update went into effect, I was sent a snap by one of my good friends that was single-handedly the most terrifying snapcat I’ve experienced. This is the lens filter that I saw:
Above: The Terrifying Monster Lens
The face morph and loud screaming sound both caught me completely off-guard, which resulted in myself getting some unwanted attention at the counter food style restaurant where I was eating dinner. Slightly embarrassed and after nearly jumping out of my seat, I recognized that Snapchat really has something widely entertaining here, but it’s just the beginning.
Here, we have the Crying Lens:
The Cynical Laughter Lens
The Magainze Cover Lens
The Angry Locomotive Lens
The Face Slap Lens
The Fog Lens
The Heart Eyes Lens
There are a wild array of other lenses available, and they seem to be rotating through different versions daily. Snapchat users are getting exactly what they’ve hoped for: more ways to create silly, sparkly, cute messages.
Related: A step by step guide to using the new Snapchat lenses
The Rise of The Paid Replay
The CEO of Snapchat, Evan Spiegel, has seen a lot of attention the past couple of years. He even declined a deal with Facebook, opting out of a $3 billion buyout. Instead, he sees Snapchat as a unique opportunity, and a damn successful one already. Spiegel stated:
“We would experiment and fail. We must have attempted nearly 34 projects…Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it’s fun.”
New social applications and advancements in mobile tech are all changing the field of communication. Those at the forefront of social media truly understand this concept. The more engaging and convenient that an alternative means of communication (social app) presents to the user, the less phone calls and text messages will be used for communication purposes.
The social platform is becoming increasingly profitable with the addition of the new lenses and more so the correlating feature: pay for replay. That’s right, they’ve added a replay function but with one stipulation. A dollar gets you three replays, which may constitute for a whopping total of thirty seconds of enjoyment.
From a user standpoint this seems a bit expensive to me, but the potential for generating profit from this idea, is simply brilliant!
The only thing that relates to Snapchat culture as much as Millennials, is the market of drunk Snapchatting. If I had a quarter for every drunk selfie (or better yet, a dollar for every three) I’ve seen someone take at a bar, my bedroom might be reminiscent of that famous scene in the movie Blank Check. Well done Snapchat, you have grabbed Generation Y by the seat of their high-waisted pants.
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