Social Marketing Through Photos Made Easy by Former Sony Employees

December 11, 2011

10:00 am

If you’re not creatively marketing your company on social media with photos and videos, you might as well not be using Facebook or Twitter at all.  Make it a lot easier on yourself using a very interesting photo advertising tool developed by 3 former Sony employees.

In a nutshell, PhotoTouch lets you take a photo and instantly create a branded ad that you – and your customers – can share via social media – or print out on the spot and distribute if you’re at an event.

If you’re at an event, the photos or videos you take are wirelessly transmitted to a computer where graphics and/or text are added – it can be a brand message, logo, etc.  You can print it out, share it on a microsite, and share it on social media.

Co-founders Tim Justice, Steve Chua, and Serge Caleca met while working for Sony’s Electronic Photograhy and Publishing Division, where they were instrumental in the introduction of digital photography to the United States.  Since leaving Sony in 1993, they have provided custom software and hardware solutions to the professional photography market under a company named TriPrism Inc.

They started PhotoTouch in 2009 to capitalize on their digital photography knowledge and offer turn-key solutions for photo advertising applications.  Since social media is the advertising platform of choice – especially for events – this is a really unique way to help your target market engage with your brand and even extend the life of that event.  Like any good marketing tool, you can measure the results of your efforts.

If you missed our Tech Cocktail San Diego event Thursday night where PhotoTouch was a showcased startup, check out the video below to see how easy it is to use:

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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