June 21, 2017
These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your sense of self.
Your Personal Life and Professional Life Can Become Friends
While some people take the approach in strictly having certain social media accounts for personal and professional reasons, there’s no reason why the two can’t live in harmony. It’s understandable to want to keep your private life behind closed doors, but there are some risks to being too stringent.
Employers and potential partners want to see some personality in your posts. Not only does it give them a sense of who you are, but what type of person you’re like to work with. Beyond that, your audience will always have a desire to get a glimpse of the lifestyle you lead as social will always have a ‘behind the scenes’ feeling to it, so it makes them feel exclusive.
Start Actual Conversations
There’s an endless amount of guides out there on what engagement is, but that doesn’t necessarily mean your social channels are actually “engaging.” I’d like to think about engagement as if you’re at a cocktail party. Were you the person constantly handing out business cards or the one who told a story about conquering Mount Everest with a torn meniscus?
We all know the latter is going to be more memorable and something people genuinely will want to know about. So, provide things people can comment or question that still follow your core beliefs. I’ll note that this goes beyond “So, what do you guys think about this?” That’s corny and it’s trying too hard. Instead, have a definitive opinion and stick with it. This will serve you much better in the long-run.
Maintenance is Key
As authentic and original you need your social channels to be, it’s also important to remember to keep your content current. After all, we live in a fast-paced world where people are quick to forget if you don’t keep up. Also, having a backlog of content can also be useful such as photos from an event you attended or blog post you haven’t released. Tools like Buffer can be great in scheduling these out.
Keep a Sense of Mystery To Yourself
We’ve all seen or heard those horrendous ads about “oversharing,” but believe it or not; it’s a very real phenomenon. While you may want to try and keep your content current by posting all the time, it’s important to find a balance. Posting too much can make your account come off as spam or annoying, and hurt your personal brand more than it can help.
One of the beautiful things about social media is your audience chooses to follow you, which means they can leave anytime. Respect that space in their feeds and welcome it with open arms, and your traction will grow in no time.
Read more about social media tricks to boost your brand at Tech.Co
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