May 4, 2010
Mob mentality – not precisely a phrase that brings to mind the best of human behavior, but somehow thanks to social media the concept of a mob has been turned into a powerful marketing technique. Flash mobs, initially a phenomenon for pure amusement have become somewhat of a tool for brave marketers.
On this week’s episode, Cathy is joined by Chicago-based PR whirlwind Sarah Evans. Sarah was included as one of six women selected as Vanity Fair’s American Tweethearts, for her expertise in leveraging social media includes her work orchestrating a social mob … for social good.
Also this week, Farb Nivi joins the program to talk about combating brain drain for students during the summer months. The founder of Grockit, Farb has spent a career helping students stay sharp and prepare for tests, and through his company now leverages social media to do so.[audio:http://www.blogtalkradio.com/social-media-hour/2010/05/04/social-media-hour.mp3|titles=Social Media Hour Episode 55 |artists=Cathy Brooks]
Editor’s Note: Cathy Brooks’s Social Media Hour offers a rotating selection of top industry experts to discussion about the way in which social media is impacting business and society. You can find Cathy’s work at Story Navigation and follow her on Twitter: @CathyBrooks.
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