5 Must-Have Social Media Management Tools for Marketers

May 11, 2016

7:00 pm

Social media can help you raise brand awareness, improve engagement with your audience, and establish a community around your company. However, social media management can be quite time-consuming, as it involves managing multiple social accounts at the same time, posting content on a regular basis, and participating in ongoing conversations.

If you find it too difficult to post an update on Facebook or publish a tweet on schedule, there are some amazing tools and apps out there that can help you save time and increase the effectiveness of your social media marketing efforts.


DrumUp is a nifty social media management app that searches for content and allows you to schedule posts in advance to your Facebook, Twitter and LinkedIn pages with great ease. You can discover share-worthy stories by simply putting in the relevant keywords on the Setting page. The app also lets you schedule the posts at a specific time or day, and edit all queued post.

The app is backed by a sophisticated discovery engine that learns from user inputs and it uses NLP and machine learning algorithms to give you the most relevant content recommendations. You can manage multiple social media accounts from both the web app and the mobile apps, and cut down on a significant amount of time spent on your daily social media management routine.


IFTTT, short for If This Then That, lets you automate mundane tasks that typically take up a good chunk of your social media management efforts. The free app lets you automate things like receiving a text message when you set an upcoming event on Google Calender or having your photos automatically download to DropBox when someone comments on Facebook.

You can create simple “recipes” on the app to get started with the automation. The app guides you through the command creation process, and after a click or two, you’re good to go. Once you have the app properly figured out, you can complete your daily tasks in a matter of minutes.

News Reader by Feedly

Feedly is a great app if you often find yourself in search of quality content. If you just can’t find the time to write another blog post, this is the app for you. You’ll be able to stop running manual searches on Google each time you want to share something interesting with your audience. It’s an easy-to-use app that lets you access all your favorite RSS feeds from a single dashboard.

Once you set up your account, you can add content to the reader based on your preferences. The categories are endless including marketing, travel, food, films and more. What’s best is that the free app allows you to organize your content under the categories, for quick and easy retrieval.


If you’d like to get an overview of how well your brand is performing on social media, Mention is just the tool to use. It is a social media and brand monitoring tool that lets you track your many activities. Once you input keywords that relate to your brand, Mention sends you alerts every time those keywords are used in posts.

You can also find out if your brand is getting positive, negative or neutral comments, and you can reply to them instantly from within the application. It’s an absolute time-saver, and you will easily be able to stay on top of your brand’s social reputation.


Sparksfly gathers content in one single place where it can be easily accessed. The app works with an algorithm that recognizes the user’s content preferences and brings specific stories up accordingly. Users can also create various “routines” based on the type of content that is regularly read by their followers. You can search for and filter content by keywords, social networks, and people.

Once these “routines” are set up, you start receiving content that matches your preferences. The content can also be posted directly to your social media pages. This provides simplicity and intrigue for visitors and customers alike.

Photo: Flickr / magicatwork

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I work with Godot Media where I specialize in content marketing and social media marketing. Apart from writing/editing blogs I enjoy trying new tools that are focussed on improving content marketing and social media marketing campaigns.

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