Social Monetization Platform from SocialAnnex Integrates eCommerce with Social Media

December 5, 2011

11:30 am

Once you’re bitten by the entrepreneurial bug, you often find yourself with a chronic condition – startup-itis.  Al Lalani already founded a successful web agency that serves early stage startups and public companies, so he decided to take his experience as Director of eCommerce for Teleflora , where he provided double digit online sales growth, and start SocialAnnex, where he is Head of Customer Success.  As he told us:

All online channels to drive orders to eCommerce sites are becoming extremely competitive. You can only spend so much on those tactics before it is not profitable any more. Social media is still fairly new, and online retailers want to use those channels but are not sure what to do and how to monetize it.

SocialAnnex helps online retailers monetize and measure the impact of social media with a customizable plug-and-play solution that is focused exclusively on eCommerce.  Their social platform recognizes socially influential visitors on your eCommerce site and converts them into customers.  It goes a step further, though, by making them ambassadors, thus helping drive additional traffic to your site.

There are a lot of interesting social features included that go beyond referring friends: social share & save, comparisons, virtual gifts, tagging, product discovery, and a social activity feed.  The social analytics tools dive down deep to include your net ROI, top social influencers, social demographics, social index, top shared products, total reach, and shares by network.

The idea has already caught on: Customers include top 500 online retailers like Jewelry Channel, Swatch, eDressme and others.  Moving forward in 2012, they will focus on more sales and marketing to increase their own reach.  Be sure to stop by our Tech Cocktail LA mixer event tomorrow night to learn more about SocialAnnex’s valuable eCommerce platform.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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