May 2, 2015
Now more than ever, we are learning that social media is a powerful tool to unite communities. Live streaming everything from community events to social unrest adds yet another channel to give a voice to the unheard. Social media is also one of the best ways to quickly reach loved ones during natural disasters as well. The tech world desperately reached out on Twitter to find out if Google executive Dan Fredinburg had made it through the avalanche on Mt. Everest during the recent Nepal Earthquake.
And Facebook’s little-known safety feature called Safety Check, which activates after such a natural disaster, demonstrated its usefulness by showing notifications to users geo-located in the affected areas. It’s reported that 7 million people used this feature to check in and advise of their status.
This week, on Digital Royalty’s Social Snacks web series, the team explains this feature and goes on to share the challenge that faces mobile advertisers looking to share videos on social video apps like Meerkat, Periscope, Snapchat, and others. As if there’s not enough for community managers to devise their strategy around, the final announcement in this week’s video reports that emojis can now be treated as text for hashtags!
Image Credit: Flickr/Edward Dalmulder
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