Social2Step and The Importance of Rewarding Employees

July 30, 2013

3:00 pm

The success or failure of a company can sometimes come down to the culture of the company itself. Oftentimes, this culture is molded largely by how a company recognizes and rewards its employees. I once worked for a company that rewarded us with a day when we made ice cream in these soccer ball-like contraptions (that we actually kicked around the office); then again, as part of that company’s culture, it was just another Tuesday. Rewarding employees is essential for keeping employees motivated and productive in the workplace, and it’s this idea on which Social2Step is developing its product.

Social2Step provides web and mobile platforms to help companies engage consumers through their employees’ social networks. Consumers place an overwhelming amount of trust in brand recommendations from people within their social networks, from as low as 70 percent to as high as 92 percent of people asserting that these closely-linked recommendations have more value than any other form of advertising. Social2Step offers a simple, two-step process to create promotions, brand messages, and even open job opportunities that employees can quickly and easily share with their family and friends.

In order to get employees to share with their social networks, Social2Step relies on the provision of employee rewards. Rewards are essential for active employee productivity and motivation. A 2010 World at Work survey found that organizations that had some sort of incentive program were more effective at fostering employee engagement and motivation than organizations that lacked such programs. Hoping to keep employees motivated and away from competitors, an increasing number of companies are turning to professional HR organizations in order to gain access to different options for such incentive programs.

“[Employees] know the products [or services] really well, and they have a vested interest in the company. We figured ‘why not empower and reward employees, at the same time?,'” says Susan Burke, cofounder and CEO of Social2Step.

A company using Social2Step can incentivize every social sharing action in which its employees take part. Depending on the kind of company promotion or message shared (for example, “buy one get one free” deal vs. a job opportunity at the company), an employee receives a certain number of reward points. These reward points can then be redeemed for Visa cashcards, various store gift cards, movie tickets, etc., through Social2Steps’s rewards store. The company knows, however, that there isn’t one universal program that works for all types of organizations. Social2Step is experimenting with different ways to provide employee incentives for disseminating such company messaging.

Social2Step recently presented at Tech Cocktail’s Chicago Mixer & Startup Showcase.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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