Spontaneus Delivers the Right Customers to Small Businesses

October 15, 2011

11:15 am

If you’re a small business owner, there’s nothing more important than making a lasting connection with your customers. New startup Spontaneus is aiming to do just that, sending free certificate incentives from businesses to their target audience.

Founded by Julian Erickson and Mike Wolf, Spontaneus is providing a new, transparent and exclusive marketing option for small businesses. The service allows businesses to identify people who live nearby and are interested in what they offer, and match their demographic. Once the algorithm pinpoints these customers, Spontaneus automatically dispatches gift certificates to their inbox. (Check out the demo video here.)

“It’s more targeted than Adwords, packs more excitement than Groupon, and can reach anyone with an e-mail account,” says Erickson.

As traditional and online media options tend to be diluted and expensive, Spontaneus offers an affordable solution for local businesses who are on a tight budget or still don’t have a good way to market their company. With Spontaneus, small businesses get to control all the variables and target all the right customers.

There are no up-front costs, and the starter package is completely free. There are also monthly plans available, the basic starting at $49 and the premium at $199.

Spontaneus will be at our Tech Cocktail Chicago event this Sunday, so make sure to stop by and meet the team. The startup was just founded this past August, so maybe they’ll let you in on what Spontaneus has in store for the future.

You can sign up for a free trial of Spontaneus here.

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Trisha Cruz is a Tech Cocktail intern with a passion for writing and design. She is a rising third year at the University of Virginia majoring in Media Studies and minoring in Studio Art. Follow her at: @heytrisha

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