December 4, 2014
Would you agree if I said that today’s sports apps are broken? The team at Sports Feed definitely would, which is why they today launched version 5.0 of their iOS and Android app to dispel the clunky nature of the one-size-fits-all options currently available.
According to the Sports Feed team, innovation has been stagnant in the Sports category due in part because their competitors don’t have their mobile development in-house. The 5.0 launch of Sports Feed is built from the ground up to give users an all in one, easy to use interface.
“We want to do for mobile what ESPN did for TV by bringing truly great design and engineering to a category that is close to many people’s hearts,” says Mike Wadhera, founder and CEO of Sports Feed. “People thought the idea of a 24-hour sports channel was crazy when ESPN launched, but 66 percent of Americans identify as sports fans, and mobile is very much in its first innings.”
To accomplish getting that design features in, Sports Feed 5.0 has fast and beautiful UI motions mapped to the aspects of the platform. When you scroll the posts ‘spring’, and when you tap photos they jump out at you; the team built these subtle animations to ensure a response UX.
Users can also join the sports communities they care most about, like the NBA or NHL, which saves them the time of scrolling through all the news they deem irrelevant. Any way you spin it, the team built the platform out for sports nuts and casual fans alike.
“This is a competitive space with large incumbents but there is real opportunity for a startup to re-imagine the fan experience” says Wadhera. “We’re starting by focusing on a daily sports app you can use to stay informed on iOS and Android but we’re excited about the future of mobile extending into wearables and plan to be developing for Apple Watch.”
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