SPROCKIT: Connecting Startups and Media Giants to Create Innovation

April 6, 2015

6:00 pm

The media industry has always been competing for your attention, and constantly coming up with new ways to win it. A great way to engage the audience is by finding innovative solutions, and new-media startups are all about thinking outside-the-box. How to bridge the gap between large media company and startups? 

Harry Glazer, CEO of SPROCKIT, believes that great innovation will come by enabling business collaboration between larger media companies with new media startups. During this year’s NAB Show he will bring together traditional media companies looking for synergy with new media startups.

“From reinventing content on emerging mobile devices to improving social engagement with traditional media platforms, each of these companies has a unique solution for some of the industry’s biggest challenges,” said Glazer. “The 30 SPROCKIT companies are innovating to further this industry as a whole, and I look forward to the progress and impact they will make.”

The event will also provide startups a platform to showcase their products. The collision between established companies and startups encourages experimentation and adaptation, especially when it comes to the need of next-generation content. Part of that process for larger media companies is being able to move beyond a traditional view of media to anything that informs or connects.

Thirty startups will participate in this year’s SPROCKIT program, which kicks-off at in Las Vegas, April 11-16, 2015. Startups participating in the program include: aioTV is an over-the-top (OTT) video platform; Bcast is a next generation social broadcasting network, platform and application; Beachfront Media is a video technology company enabling distribution and monetization of video across all screens; Wahwah Networks provides a new media ecosystem consisting of a music-driven targeting tool for brands, and amongst many other interesting startups.

This year, all NAB Show attendees will also be able also vote for the most promising solutions presented by the SPROCKIT companies. The top five startups with the most votes will be honored at an awards ceremony April 14 in the SPROCKIT Hub.

Of the 37 startups invited to Sprockit since 2013, successful examples include: SocialNewsDesk, a newsroom social media platform acquired by Graham Media Group in 2014 and; Watchup, a startup that delivers personalized newscasts to Internet video devices, and raised $2.75 million in funding through Sprockit corporate member Tribune Media.

The event will include corporate media industry power players including AARP, ComcastCox Media, Disney/ABC Television Group, Gannett Company, Google, Hearst Television and Univision. Earlier this year,  Graham Media Group, Media General, Meredith, Pearl TV, Raycom Media and the E.W. Scripps Company announced their participation in the SPROCKIT program as corporate members. For more information on SPROCKIT, please visit sprockitglory.com.

Tech.Co is proud to announce our media partnership with the SPROCKIT startup hub at the NAB Show April 11-16 in Las Vegas this year, produced by The National Association of Broadcasters. To take advantage of a free exhibit registration, use code ND16 at www.nabshow.com.

Image Credit: Mr.TinDC on Flickr

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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