Starting Up For Good: Heroes Reward Honors Those Who Serve

September 26, 2011

12:31 pm

Daily deal sites are plentiful, but what if a company wanted to do more than give its customers discounts on local services and products? That’s the idea behind Heroes Reward, a DC-based startup with the mission to provide deals to military, police and firefighters throughout the DC, Maryland and Virginia area.

Heroes Reward was founded in May 2011 by Terrance Williams, a DC native and son of a Vietnam Veteran and retired police officer. Adam Cockell, a former classmate of Williams’s at St. Albans School, handles technology for the company, along with assisting in business development.

“It’s extremely rewarding because my father inspired me to launch Heroes Reward, and it’s awesome to wake up every day to interact with my dad who represents exactly what my mission exemplifies,” Williams said about founding this type of company. “Every time we close a new deal, I think about my dad and his colleagues, and it really hits home.”

With Heroes Reward, customers can enjoy discounts at great restaurants, bars and other venues. For example, partner Rhino Bar in Georgetown is offering heroes 25% off, with no maximum purchase, any day of the week. So, if a policeman orders $200 worth of food and drinks at Rhino Bar, he is only charged $150.

Currently focused on the DC Metro area, the team plans to expand to other U.S. cities by the end of the year.

I asked Williams if he had any advice for entrepreneurs who want to startup with a cause. Here’s what he had to say:

There really is no better time to start a company with a cause than now. The reality is our nation and this world are going through hard times and often the people hardest hit by adversity aren’t able to change their situation — that’s where you come in. In closing, I would tell them that while there is always a person out there helping someone, you can always help someone else.


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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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