This Startup Will Help You Get a Beer Faster at Sporting Events

June 30, 2017

9:20 am

We’ve all been there: sitting in our seat at a baseball game, itching for a beer and a hot dog. Unfortunately, with the long lines, hectic processes, and flustered staff, getting your time-honored meal during America’s pastime turns into more of a mad dash than a fun night out. Fortunately, one startup is hoping to reduce concession lines with one simple trick.

Appetize, a Southern California-based startup, is making moves in the live sports arena by providing an easy way to get concessions. All you have to do is download the app and you’ll be able to order quickly and easily from your seat. No waits, no fumbling with change, and no chaos. Plus, with features like cloud-based, back-of-house inventory management, venue managers can track down to each slice of cheese and leaf of lettuce and update that data live.

“Our transformative POS technology has gained massive traction nationwide, including triple digit percent growth year-over-year since launch in 2011. We are now poised to seize market leadership,” said Kevin Anderson, chief strategy officer, Appetize. “In every venue Appetize launches, GMs see immediate revenue growth, a vastly improved guest ordering experience, massive cost savings and turnkey profit increase.  That capability is driving our strong referral and aggressive momentum across the major venue concessions market.”

This concessions change is not just for the little guys, as Appetize has announced that they are setting up in four MLB stadiums, Coors Field (home of the Colorado Rockies), Kauffman Stadium (home of the Kansas City Royals), Angel Stadium of Anaheim (home of the Angels), and the illustrious Yankee Stadium (home of the, you guessed it, New York Yankees).

“Appetize has been a great partner that has driven both innovation and efficiency within our operations,” said Mike Morris, CIO of Legends Hospitality, Foodservice Provider for Yankee Stadium. “Using Appetize has helped us to enhance the fan experience by providing more flexible ordering and payment solutions that improve the speed of service to our customers.

Concessions have been the bane of sports attendees for years. While Appetize won’t eliminate the problem, it could substantially alleviate the stress on stadium workers, as well as potential customers. After all, there are few things better in the summer than a beer, a dog, and a ball game.

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Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Funding Q&A at Innovate! and Celebrate, posing questions to notable tech minds from around the world. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at

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