These resources are a companion to Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Startup Mixology explains the ingredients of winning entrepreneurship through the stories of companies like MakerBot, WordPress, Zappos, and Basecamp. You’ll also discover the harsh reality of starting up and how to stay sane and happy with moments of celebration. If you haven’t already, get the book here!
Dashboard.io: This tool allows startups to compare their progress on certain analytics to the progress of their peers.
Compass: Integrates with your other metrics tools so you can compare web, financial, sales, and marketing metrics to peers in your industry.
Google Analytics: Web and mobile app analytics. Google Content Experiments is a feature that allows you to see how changes to your site affect your analytics.
KISSmetrics: Analytics for websites, including cohort analysis. They allow you to drill down to individual user behavior and identify your most valuable users.
Crazy Egg: Heat mapping technology (created by the founders of KISSmetrics) to help you visualize where your website visitors click.
Mixpanel: Mobile and web analytics, including cohort analysis.
Litmus: A tool for previewing emails, testing for spam, and tracking email analytics.
Flurry: App analytics.
Net Promoter Score: A tool that surveys users to see if they’d recommend your startup to a friend. The results separate people into promoters, passives, and detractors.