Advertising

5 Ways to Maximize Your Startup’s Advertising Revenues

By | Jun 10, 2017 at 2:30 pm

When it comes to spending — and wasting — money, most startups lose the most to advertising and marketing. There is an old saying when it comes to advertising: Half of a company’s budget is put to good use, while half of it is…

Advertising

Billboards Now Do Much More Than Just Advertise

By | May 2, 2017 at 10:30 am

Since the invention of lithography and the dawn of modern printing at the turn of the 19th century, billboards, posters, and flyers have been a go-to method for advertising, marketing, and the sharing of ideas and information. But the billboards and digital displays of…

Advertising

5 Ways to Make Your Ad Campaign Seem a Little Less “Salesy”

By | Mar 23, 2017 at 7:00 pm

Make your ad campaigns both convincing and relatable with these tips answering the question “What’s the best way to make an ad campaign seem as un-salesy as possible?” Showcase the Experience of Using Your Product or Service “Create meaningful ads that resonate with your…

Advertising

82 Percent of Netflix-Raised Kids Don’t Even Know What Commercials Are

By | Mar 15, 2017 at 5:50 pm

As the decades pass, different cultural norms get replaced. “Hanging up” a phone, for instance, used to be a literal term referring to wall-mounted landlines. Now it’s hitting the “end call” button on your screen. The Save icon for any modern computer is a stylized version…

Advertising

4 Mistakes That 90 Percent of Native Advertisers Make

By | Jan 26, 2017 at 3:30 pm

Native advertising is the new frontier of digital marketing. According to research from Facebook and other advertising platforms, it will account for 63 percent of all mobile ads by 2020. And if you were wondering, that’s a lot. While demand for native ads has…

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Advertising

Improved Viewability Directly and Positively Impacts Revenue

By | Jan 10, 2017 at 7:00 pm

Successful online advertising strategies rely on high viewability rates. The more an ad is seen, the greater the chances are the user will make a purchase. This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users,…

Advertising

3 Case Studies That Prove Digital Signs Work

By | Dec 15, 2016 at 2:20 pm

The marketing world is constantly evolving. Technology is changing marketing in more ways than marketers can count. And while machine learning and social media have been the gold gooses of the industry, there are a wide range of other techniques that don’t get as much attention….

Advertising

Chicago

What If Harry Caray Could Have Called The Cubs World Series Win?

By | Nov 3, 2016 at 5:16 pm

If only Harry Caray could have seen it. Born March 1, 1914, Caray spent his career being the sportscaster for major league baseball and the last sixteen as the announcer for the Chicago Cubs. Caray was also known for his infamous seventh-inning stretch “Take…

Advertising

StickerRide Uses Your Car as a Moving Billboard for Money

By | Aug 4, 2016 at 3:00 pm

Publicity is a necessity for nearly every brand, and there are many ways for them to get it. In spite of the tremendous importance the online world has put on the exposure of brands, most marketing strategies include a “physical” component, via posters on walls…

Advertising

How the Ad Industry Should Respond to Ad Blocking

By | Oct 2, 2015 at 11:00 am

As online ads have become ubiquitous, ad blockers have become more and more popular in recent years. In fact, the top paid iPhone app is now an ad blocker, and that presents a myriad of problems for the entire web publishing ecosystem. Content creators…

Advertising

Los Angeles

No Doubt About It: You Need Video Ads for Your Company

By | Sep 1, 2015 at 6:00 pm

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing…

Advertising

Top 3 Banner Generator Tools

By | May 9, 2015 at 8:00 pm

Banner generator tools are a great alternative to working with creative or design agencies or freelance designers. There are lots of tools that will help you create your own banners with specialized (desktop) software or with online apps. Desktop banner design software include tools…

Advertising

How Google Changed the SEO Market

By | Dec 31, 2014 at 8:07 pm

In today’s global and very competitive market, brands need to appear when users search for them in Google or mention them in social networks. Why? Because appearing can generate a boost in sales and revenue, as these two statistics show: 80% of users search…

Advertising

Little Rock

Proximity Based Marketing by a Global Team

By | Nov 25, 2014 at 8:00 pm

bfonics, Inc. enables businesses of all sizes to leverage ibeacon technology for proximity-based marketing. With 90% of retail sales still occurring in physical locations and 65% of consumers using mobile devices when they shop, retailers and brands are actively looking for ways to engage…