May 4, 2015
Personalizing something like a smartphone or laptop skin these days is all the rage. In fact, personalization and customization in general are a huge consumer trend, but it’s incredibly difficult to put a creative touch on certain things in your life. Take, for example, your car.
The automotive industry has, for a long time, been slow to respond to the customization and personalization trend, giving limited exterior options. Sure, you can add decals or change the paint job, but some of the stickers are generic and paint jobs are expensive.
There’s a company called StickOut though, and they want to change all of the status quo surrounding automobile personalization. As they say, they’re the first car graphics marketplace to individually cater to a broad spectrum of consumers looking to customize their cars.
StickOut’s Style Lab is a unique, innovative interface that allows users to select, position, and visualize on their car any one of thousands of designs from artists around the world. Based on the user’s design, StickOut artwork is printed and cut to fit the desired placement on any vehicle.
The stickers are incredibly easy to apply and don’t require any kind of professional installation: they’re even easier to remove and they won’t damage the paint or leave a residue either.
While sitting in traffic one day, StickOut CEO Gera Waisbaum took a look around and saw a road full of generic, impersonal vehicles.
“I had just purchased a new skin for my phone and it got me thinking: People want their phones to look different, their clothes – you can even get custom cupcakes. Why not cars?” says Waisbaum.
As he says, the StickOut artwork appeals to diverse populations, lifestyles, and interests from pop art and music all the way to nature scenes. And each artist earns a commission on every car skin sold.
Today they officially launched their Kickstarter campaign where they’ll be seeking $20,000 in total funding. Every dollar will be devoted to further developing the web platform and taking the Style Lab to the next level by letting users upload their own designs and logos.
Image Credit: StickOut team
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