StockTwits Usage Grows With Earnings Calls; Positioned To Help Companies Engage Social Media

August 17, 2011

4:52 pm

With a rough earnings call season and recent stock market swings, San Diego-based StockTwits, a real-time social idea network for investors, has been buzzing with chatter. StockTwits has created a community that leverages the dollar sign ($) to create clickable keywords (like the hashtag on Twitter) to discuss and share ideas about various companies and investments. According to a recent report, StockTwits experienced record traffic as engagement was up 274% and message volume increased by 227% in the last 12 months.

StockTwits addresses two markets: individual investors and companies that want to disseminate information, such as quarterly earnings. For example, last week LinkedIn leveraged its page on StockTwits to share their earnings and other information like slide decks, while the earnings call was going on.

StockTwits LinkedIn

LinkedIn Shared Slides FromQ2 Earning Call on StockTwits

This product creates a 2-way communication between investors and companies, and they continue to add features and upgrades that expand opportunities for both parties. Companies can claim their stock ticker on StockTwits as well as leverage the StockTwits IR product to share information with the world.

In speaking with founder and CEO, Howard Lindzon about the latest growth, he had this to say:

“With the rise of social media, we are seeing a number of companies turn to it as another channel for sharing and engaging with the public. We see this trend continuing and hope to help companies do so with StockTwits offerings.”

He went on to share that StockTwits is looking to roll out some additional products in September, so we look forward to continuing to see them grow.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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