Storenvy Brings the Blogging Revolution to Retail

June 14, 2011

11:30 am

If Tumblr and online shopping had a groovy love child, its name would be Storenvy. The San Franscisco-based startup is doing for e-commerce what Tumblr did for blogging: that is, making it more accessible and more social than ever before.

Recently named one of Entrepreneur Magazine’s 100 Brilliant Companies for 2011, Storenvy is a social marketplace of cool stuff from indie sellers. You can discover original products or open an online store to sell your own creations.

Storenvy is heaven for the hipster shopper. Users can filter by markets, which are basically like little shopping districts where all the stores have something in common. With everything from “Metal Bands” to “Webcomics” to “Handcrafted” trinkets, you’re bound to find something you’re into. Once you’re done adding your picks to your cart, you can pay all the stores at once with one checkout. Very cool.

The site also gives sellers all the tools to customize and open an online store – for free. You can easily track inventory, print packing slips, and add as many products in as many categories as you want. You can even test product designs and see which ones generate the most interest before committing them to inventory. The site offers a clean default store design, but you can easily customize it with CSS.

The icing on the Storenvy cake is its interactive social community. Users can create their own profiles and mark items as favorites, leave comments, and chat on forums to see what’s hot in the marketplace. Follow a store and get notified every time they add new products; follow a friend and discover what stuff they’re favoriting. The site also makes it easy for buyers and sellers to promote items and share their shopping activity on Facebook or Twitter.

If you visit Storenvy, make sure you check out their blog. Equipped with product features, special discount codes, and seller spotlights that reveal the inspirations behind a brand, the blog is one part quirky, one part fun and all parts awesome. The team frequently posts deals on must-have items, exclusive interviews with indie artists, and general Storenvy happenings (A SXSW Highlight Reel with a shirtless photo of Bon Iver? Yes please). Hilarity is bound to ensue.

Free to use, Storenvy offers a great opportunity for a small business to get into e-commerce. With the Storenvy community just recently hitting the 5,000-store mark, we can’t wait to see what else these guys have in store. Check out the site here.

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Trisha Cruz is a Tech Cocktail intern with a passion for writing and design. She is a rising third year at the University of Virginia majoring in Media Studies and minoring in Studio Art. Follow her at: @heytrisha

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