Streamline the Hiring Process with VidCruiter

August 6, 2011

3:00 pm

Managers, if you’re tired of spending valuable time with unqualified applicants, VidCruiter may be able to streamline your hiring process. VidCruiter provides virtual interview software offering a combination of video tools to reduce time spent on hiring and increase the quality of candidates.

VidCruiter’s screening and filtering tools automatically rank applicants for you, allowing you to spend face time on qualified applicants only. HR departments can use VidCruiter in a variety of ways. You can direct applicants to your branded VidCruiter website, where they will upload their resume and type their responses to pre-recorded video questions. You can also prompt applicants to call a 1-800 number and read a script to get a sense of their voice quality. Finally, you can direct applicants to record themselves answering traditional interview questions, which your company can either pre-record or have VidCruiter record for you, using hired actors and actresses.

VidCruiter reminds me of the movie “Up in the Air,” except it’s for hiring, not firing. I’m not sure that’s a good thing.

I can see some value in VidCruiter’s services. Applicants who live far away can prevent huge travel costs in the early stages of the hiring process because they can use VidCruiter from anywhere. Also, managers could definitely use some help finding the best hires from a crowded and competitive pool of applicants.  

While VidCruiter may save HR departments some leg work, I wonder if we need to further dehumanize the hiring process. In a tough job market, applicants often feel like a piece of paper as it is. Should we use automated systems to fill our companies with our most valuable resources–our human resources? What do you think? Leave us a comment, and let us know your thoughts!

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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