StylSavvy: The Buying Experience Comes First

January 21, 2013

11:00 am

The spark that often ignites a startup can be powerfully driven by an individual’s experience and the marketplace opportunity that unfolds before them. For Rebecca O’Dell, founder and CEO of San Francisco-based startup StylSavvy, her online shopping experiences felt disconnected from what she was looking for as a shopper. Items were organized by category, making it difficult to coordinate different looks and facilitate building outfits between the clothes she owned and those she was looking to buy.

The StylSavvy iPad app combines products from retailers in a way that allows the coordinating of pieces so that the consumer can purchase a full look from different retailers. The app is designed to deliver a more intuitive shopping experience that is much more aligned with the way that women truly shop – a UX designed by a woman for a uniquely delivered experience.

Rebecca shares that her business platform has evolved several times, from licensing to retailers to an affiliate, both of which encountered roadblocks in infrastructure and cost. From these experiences, she decided to teach herself Ruby and went on to further develop a RoR platform that delivered the flexibility she needed. “It has just been an incredible experience,” Rebecca reflects.

The power of the StylSavvy approach is that it was designed with the shopping and consideration experiences in mind, following the path of purchase as opposed to focusing solely on the cart. Through this approach, StylSavvy delivers a better experience for the shopper and a more profitable return for retailers.

StylSavvy retains higher engagement in the app, facilitates greater and more varied product consideration, and face it – if I were to put together an outfit that I loved from dress to shoes and accessories -it would be very difficult to abandon the shopping cart.

If you are looking for me, I’ll be doing more shopping – I mean research – on StylSavvy!

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Barbara Maldonado is the Social Media Strategist at Legacy Marketing Partners, one of the top Experiential Marketing agencies in the country. For Tech Cocktail she looks at emerging technologies that can help businesses. Follow her on Twitter @bmaldonado

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