Share and Communicate Around Subjects with Subjot

September 16, 2011

10:00 am

There are quite a few apps out there that refine the social sharing process. We’ve covered Foodily for sharing recipes, Highlighter for sharing digital content, and Photogram for sharing images, just to name a few.

NYC-based Subjot is helping people share ideas and connect with others around topics they want to hear about. According to Mark Zuckerberg, the amount of social data people share is growing exponentially. People are sharing twice as much this year as they did last year, and this sharing is projected to double again in the next year. The Subjot team set out to create new tools to facilitate this sharing.

Realizing that people want to communicate around subjects, not just within their immediate network or their specific location, Subjot combines your social graph with your interest graph. The creators refer to it as a “microforum:  part microblog and part forum.” Users can assign a subject to every post, and they can find posts by subject, creating a feed of only the subjects and people they care about. This focus on subjects helps users find friends, new and old, who share their interests and want to have more meaningful conversations around those interests.

Subjot co-founder Chris Carella had this to say:

As a content creator, I want to share more things without spamming and overwhelming my friends.  As a content consumer, I want to choose what I’m interested in and ignore the rest. We built Subjot to help you find and discuss the content you’re interested in.

You can check out Subjot by signing up on their website, or by taking a look around on their demo.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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