December 22, 2014
It’s been almost a week and we’re still dealing with major fallout from the Sony Pictures hack, most notably in the realm of foreign affairs. Throughout it all, there’s been on prevailing question at the root of everything: was Sony right to pull the plug on ‘The Interview’?
Survata, a dedicated survey company, recently ran a 24 hour survey asking that very question to their user base. The survey conducted by Survata included 412 online respondents who reported being aware of the recent Sony news; the study had a 4.8 percent margin of error and a 95 percent confidence level.
“Conversation around The Interview is dominating the news right now, so we wanted to put some numbers behind the chatter,” says Chris Kelly, co-founder of Survata. “Turns out more Americans thought it was the wrong move for Sony to pull the movie’s release, than thought it was the right move. It will be interesting to watch how public opinion unfolds now that the government is getting involved.”
Kelly and the Survata team translated the data into graphs for us:
According to their survey, the majority of people clearly don’t think Sony was right in pulling the plug on Rogen and Franco’s ‘The Interview’. Of the people who think Sony was in the wrong, the scandal increased their likelihood of seeing the movie compared to the people who were undecided or felt it the right move.
One of the more interesting finds was the statistically significant relationship between gender and whether Sony was right to pull the movie; males were far more likely to say Sony was wrong to pull it while females were far more likely to say Sony was in the right. Any way you spin it, the hack shows us that corporations might need to begin examining their cyber-security protocol a bit more thoroughly.
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