Find Your Company’s Sales SweetSpot with This B2B Intelligence App

July 4, 2014

12:00 pm

If you run a startup, then you know that the all-hands-on-deck approach to business often requires your entire team to be salespeople. Most likely, you need people who can wear multiple hats, switching from development to marketing seamlessly, so you can keep your startup lean and mean.

Last week, Xtra IQ Inc. launched SweetSpot, the cloud-based mobile sales intelligence solution that streamlines data from multiple sources to enhance the sales process. Now, that might not sound too exciting until you learn that the format resembles a digital magazine, making it easy for anyone to have access to customer data and succeed at sales.

SweetSpot collects and consolidates information from news sources, networking sites, and social media to provide real-time insight on customers’ needs and behaviors. The data include business, financial, and industry data as well as market intelligence and competitive insights. SweetSpot also features one of the largest databases of executive Twitter feeds, so you can peer into the minds of company execs. While that may sound like borderline stalker behavior, don’t think for a minute that your competitors aren’t doing the same thing.

SweetSpot reports that 73 percent of salespeople who use social media outsell their peers. The company wants to give sales teams a competitive edge by helping them leverage social media to learn more about their customers and, therefore, sell smarter.

“According to the Bureau of Labor Statistics, 14 million people are in sales. Almost all of them face the daily challenge of tracking tens, sometimes even hundreds of customers and prospects,” said Elizabeth Sheikh, president of Xtra IQ. “SweetSpot gives you a competitive edge by filtering through the Internet and social media to provide the most relevant, up to date, and pertinent information you need to connect, engage, and win the deal.”

SweetSpot is currently available for iPad and Android devices. Download it for free on the iTunes Store, Google Play, or on the app’s website.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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