November 13, 2014
Harry Raymond co-founded and designed Swig to be a new, niche social platform for drink explorers who want to know what’s on tap at over 50,000 bars, restaurants, and distilleries throughout the US. Yesterday, the team pushed Swig live on iOS.
Users follow friends, bartenders, and local drink aficionados for insider tips on the best wine, beer, and spirits. As the team behind the app would say, Swig is the Instagram for drinkers; users take pictures of what they’re drinking to share and recommend to friends.
“When you focus on building something for a particular interest group, you cater to what an entire community really cares about. Facebook doesn’t care about helping you find a coveted Goose Island Bourbon Stout or the best Bloody Mary in Manhattan. We do,” says Raymond.
According to Raymond, Swig represents the next wave of social networking, and he’s expecting to see niche social networks overtake the crowded, mainstream platforms in the next several years. These interest-specific platforms already exist in Kloof, Foodspotting, Fancred, Yonder, and Product Hunt.
“Mainstream social networks like Facebook and Instagram are flooded with irrelevant news and minutia,” says Raymond. “Most people have select passions and interests over which they want to connect. Regardless of who you follow and how you organize your news feed, it’s nearly impossible to customize Facebook and Instagram to indulge what you care about 24/7.”
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