March 12, 2015
As the smart home trend continues to be adopted into the mainstream, we’re going to see a lot of companies like Switchmate startup. They’re a hardware startup dedicated to producing the simplest possible smart home products, the first of which is their Switchmate smart switch.
Not long ago, Daniel Peng took to Indiegogo to raise $50,000 for his device and was blown away with the community response. With currently 21 days left on the clock, Peng has brought in $111,153 in total funding which will go directly to production of the switch.
The device is a light automation solution that requires no rewiring or deconstruction. Rather, it snaps magnetically onto any standard switchplat and allows user to flip the switch via their mobile device; in its first week it sold over 1,500 units and is expected to ship in Q4 of 2015.
“We were thrilled to reach our goal the day after we launched,” says Peng. “It’s a testament to our mission of making home automation simple – it’s why we founded Switchmate and we’re happy to see that our backers are excited about that as we are.”
Peng and his team designed Switchmate with a clean, white faceplate and a single push-button that uses Bluetooth technology to pair with the companion app. Users can turn their switches on and off at will, or they can schedule the lights to turn on and off at pre-set times. And if push comes to shove it can be turned off manually to avoid dependency on mobile devices.
The Paolo Alto based startup was founded by three Johns Hopkins engineers who found that most home automation solutions tend to be needlessly complicated and opted for Switchmate’s design in lieu of complex circuitry. Their designs helped bring in investments from Pejman Mar Ventures, and they’re also a Highway 1 and StartX portfolio company.
“For those of us who don’t own property, installation processes aren’t just complicated, they’re impossible,” says Peng. “Switchmate is accessible for everyone – renters, home-owners, students, nomads – anyone that wants the convenience of a connected home without the hassle of connecting it.”
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