November 30, 2015
When Soccer Without Limits (SWOL) was officially founded in Miami, CEO Adam Davis made it his mission to build and usher in the next generation of mobile gaming and entertainment with an obvious initial focus on soccer. Part of the reason for this focus was because the founding team had a strong backing in the world of international soccer via a former agent and Arsenal player.
Together, all of this combined to help SWOL leverage the best products with a strong marketing effort to effectively bring top athletes from around the world onto the platform. In fact, SWOL has been able to bring on five active, professional athletes to date, including World Cup Champion Jerome Boateng.
Users playing SWOL games can actually challenge these professional athletes as well as their friends – that’s why getting these athletes interested is such a big deal. With regard to SWOL’s first mobile game, Fury 90, think Clash of Clans mixed with fantasy soccer and a hint of a celebrity twist. What’s more, their success has attracted the attention of other notable athletes who want to get involved.
To that end, SWOL recently announced Miami Heat NBA player Luol Deng – formerly of the Chicago Bulls – officially joined the other athletes already involved in the “Board of Ballers” as an investor in the platform. According to Davis, this will be the beginning of a larger funding round they’ll be putting together with a wider range of NBA players.
“We were very excited for Luol to join the Board of Ballers as the first NBA Player investor. As a South Florida native, I was especially happy to add a player from Heat Nation and Luol is the perfect person to lead our efforts as we continue to add more NBA players who are fans of the beautiful game,” says United States Men’s National Team player Alejandro Bedoya.
The addition of Deng came just in time for SWOL as they’re currently gearing up for the SIME Mia conference that starts tomorrow. In fact, Davis will be on a panel at SIME alongside Deng and moderator Lilia Luciano to discuss the pros and cons of athlete and celebrity investors.
Specifcially, they’ll talk about how SWOL got Deng involved and how they plan to grow with more soccer and NBA players down the road. Additionally, they’ll talk about Deng’s love for soccer and off the court interests.
“Soccer was my first love, and as a lifelong fan of the sport, the opportunity to invest in a next generation mobile gaming startup alongside some of the world’s biggest soccer players made perfect sense to me,” says Deng.
The panel, called Turning up the Heat, will take place on December 1 at 4:35 pm at the New World Center in Miami Beach. If you’re at SIME, make sure to swing by and hear all about SWOL, Deng, and the future of sports and mobile entertainment.
“There’s a growing tech community here in Miami, so this panel is both timely and relevant,” says Deng. “It’s a great platform to discuss my interests, and D3N9, my investment company that focuses on strategic tech and real estate opportunities.”
Image Credit: Wikimedia Commons
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