May 15, 2014
We’ve all been there: you are sitting at a restaurant, your busy waiter is taking a long time to bring your drinks and take your order … you are hangry! Before you start carrying Snickers Bars around with you, consider trying Tabber.
The Miami-based startup launched during Collision Conference in downtown Las Vegas. Tabber is a mobile platform that allows restaurant customers to browse the restaurant’s menu, place orders, and pay the tab on their smartphone. The restaurant receives the information and processes the order in a timely manner.
“I was at a bar, looking for a waiter to order our drinks. It took a while for the waiter to come around and we were all on our smartphones while we waited. I thought, why not order from our smartphones?” explains cofounder Ricardo Da Ros.
The concept was originally developed in Sao Paulo, Brazil, where the team ran a pilot test program with various local restaurants.
“We had about 8 restaurants during the testing phase and over 2000 users just in the first months,” said Da Ros.
The team behind Tabber moved to Miami when they were chosen to be part of the Venture Hive Accelerator program. This move forced them to change their business model to fit the United States’ market.
“We used to have a B2B business model, where we would sell our service to restaurants. We changed to B2C where restaurants are our partners. Technology had to be improved, and after a pilot program with restaurants in Brickell, we are ready to launch,” said Da Ros.
Users pay a small convenience fee (4 percent) for having faster service at a restaurant. Should waiters be worried for their jobs? Not really — Tabber helps the work flow, while waiters can focus on greeting and making the customer happy.
The Tabber team is excited to bring great service not only to Miami, but worldwide despite the competition.
“Miami is a central point for us to launch. Our goal is to scale globally, and Miami is the perfect location to have our headquarter. We are in the US market but a flight away from Latin America and Europe,” said Da Ros.
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