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San Francisco

Turns Out Banner Ads Aren’t So Dead After All

By | Aug 29, 2017 at 1:30 pm

Like the body of a dragon on Game of Thrones this last season, banner ads were once thought dead but have risen from the grave to assault us once more. And like those zombies, banner ads are now turning on those we thought would…


San Francisco

How Google and Facebook Are Quality Controlling the Internet

By | Aug 4, 2017 at 10:30 am

The internet’s frenemy power couple, Google and Facebook, are back at it. The duopoly has long held an iron grip on the closed internet: As general internet use has shifted from the open web to the siloed apps of mobile, Google and Facebook’s influence…


Interruptive Advertising Could Be Gone Before You Know It

By | Jul 7, 2017 at 11:30 am

Unless you’re watching the Super Bowl, no one likes ads. Whether it’s commercials, pop-ups, or those annoying ads that split Facebook videos in half, people around the world can find common ground on their mutual hatred of interruptive advertising. Fortunately, this irritating commonality in…


5 Tips For A Flawless Facebook Ad Campaign

By | Jun 25, 2017 at 12:45 pm

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your advertisement is. Today, that…


Study: Customers Boycotting Brands With Ads Near Offensive Digital Content

By | Jun 15, 2017 at 11:30 am

Everyone knows that being committed to social good is no longer just an option for companies hoping to enjoy success. Making an effort to give back has become an important part of running a business, and if you haven’t gotten on board, you better…

Social Media

93 Percent of the Biggest Celebrity Instagram Ads Are Kinda Lying to You

By | Jun 14, 2017 at 10:50 am

Ads need to be disclosed according to the FTC’s guidelines. When they’re not acknowledged to be ads with an #ad here or a #spon there, social media posts are essentially tricking the reader into thinking they’re completely unbiased. Even in the world of Instagram…


5 Ways to Maximize Your Startup’s Advertising Revenues

By | Jun 10, 2017 at 2:30 pm

When it comes to spending — and wasting — money, most startups lose the most to advertising and marketing. There is an old saying when it comes to advertising: Half of a company’s budget is put to good use, while half of it is…


San Francisco

Top Highlights From Mary Meeker’s 2017 Internet Trends Report

By | Jun 1, 2017 at 8:30 am

Mary Meeker’s influential Internet Trends Report just dropped, which means that everyone’s digesting the latest news on the state of the internet. But the presentation is 355 slides long. What you need is a series of pre-chewed insights into the current and future trends…


Billboards Now Do Much More Than Just Advertise

By | May 2, 2017 at 10:30 am

Since the invention of lithography and the dawn of modern printing at the turn of the 19th century, billboards, posters, and flyers have been a go-to method for advertising, marketing, and the sharing of ideas and information. But the billboards and digital displays of…

Tech.Co Top Stories

Tech.Co Top Stories: SEO, Instagram Ads, and the Copenhagen Wheel

By | Apr 14, 2017 at 3:30 pm

With the NBA and NHL playoffs kicking off this week, you’ve probably been swamped with sports-related activities recently, making it hard to read all your favorite Tech.Co top stories. Fortunately, thanks to this weekly list of your favorites, you’ll be able to catch up…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…


82 Percent of Netflix-Raised Kids Don’t Even Know What Commercials Are

By | Mar 15, 2017 at 5:50 pm

As the decades pass, different cultural norms get replaced. “Hanging up” a phone, for instance, used to be a literal term referring to wall-mounted landlines. Now it’s hitting the “end call” button on your screen. The Save icon for any modern computer is a stylized version…


Brands Are Definitely Moving In-House for Their Marketing Needs

By | Feb 23, 2017 at 9:15 am

One long-held concern about the future of advertising and marketing is proving itself true: Digital media watchdog Digiday just summed up a few data points indicating that brands have been shifting their focus away from third-party agencies and towards in-house production. Here’s the relevant…


The Top 20 Super Bowl Ads on YouTube Since 2008

By | Feb 5, 2017 at 2:30 pm

During the TV time outs there’s a growing tradition that occurs on Super Bowl Sunday that everyone can enjoy, the Super Bowl ads. Each year, upcoming companies and big brands spend millions of dollars trying to capture the viewer’s attention in between the whistle. YouTube recently released their…


Report: “Malvertising” Went Up 132 Percent Since Last Year

By | Jan 31, 2017 at 9:15 am

Digital threat management service RiskIQ released a report just hours ago: Turns out we saw a “sharp spike” in malvertising last year. The term refers to any form of advertising delivered with a disingenuous intent, from scams to phising pages to downloadable malware. Malvertising Went…


4 Mistakes That 90 Percent of Native Advertisers Make

By | Jan 26, 2017 at 3:30 pm

Native advertising is the new frontier of digital marketing. According to research from Facebook and other advertising platforms, it will account for 63 percent of all mobile ads by 2020. And if you were wondering, that’s a lot. While demand for native ads has…


Improved Viewability Directly and Positively Impacts Revenue

By | Jan 10, 2017 at 7:00 pm

Successful online advertising strategies rely on high viewability rates. The more an ad is seen, the greater the chances are the user will make a purchase. This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users,…