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Tel Aviv

EverThere Raises $1.8M to Create Highly Targeted Ads at Events

By | Nov 16, 2016 at 12:50 pm

Today, San Francisco and Tel Aviv based EverThere is announcing the successful close of a $1.8 million round. EverThere is an adtech company that focuses specifically on delivering information to event, conference, and trade show attendees, an all too common pain point for B2B brands….


Machine Learning Is Not Going to Contribute to the Downfall of Humanity

By | Oct 6, 2016 at 12:45 pm

Tech giants like Google and Microsoft are betting their future on machine learning. Intellectual titans like Stephen Hawking have warned that intelligent robots will overtake humanity within the next century. Even ad tech, an industry built on the power of the algorithm, has marketers and publishers alike talking…

Product Launch

How Reddit’s Latest Advertising Plan Will Push the Platform Forward

By | Jul 27, 2016 at 3:33 pm

When it comes to finding the best way to make online platforms profitable, many companies are still figuring out a magic formula. But with digital media reshaping how we’re able to use these tools to improve how we create content for consumers and ensure…


Google’s Latest Project Will Help Them Stay on Top of AdTech

By | Jul 20, 2016 at 1:16 pm

Google, in an effort to incorporate adtech in new ways, has recently announced that it will revitalize its advertising program. Their open-source project, Accelerated Mobile Pages, will allow for faster news reading experiences for users, and this has inspired them to create a similar…


Blogging vs. Vlogging (and How to Get the Most Out of Both)

By | Jul 14, 2016 at 9:00 pm

The fierce debate of blogging versus vlogging has Internet marketers up in arms, debating which form reigns king of the modern web. The power of blogging is crystal clear. From small businesses to mass media giants, blogs have become the cornerstone of how users…

News & Content

Tel Aviv

Vicomi Cracks the Hidden Layer of Emotional Targeting

By | Aug 24, 2015 at 9:00 pm

Brands and site owners who are in the business of publishing content struggle to be relevant to their readers and keep them engaged. One of the major reasons this happens is because they don’t know how readers feel about their content and what kind…

Marketing & Social Media

3 Reasons Social Media Is not Your Company’s Best Promotion Tool

By | Apr 4, 2015 at 2:00 pm

This is basically a hard reality check. Online marketers from all around the world will try to tell you that social media is the best way to promote a business on the internet. While in many situations this is definitely the case, what you…


The 3 Irrefutable Tenets of Mobile App Marketing

By | Mar 31, 2015 at 7:00 pm

There’s been this perpetual tussle between those who favor using apps and those who prefer a website with responsive design or dynamic serving to promote a brand. But by now, it’s pretty clear that to truly succeed online and on mobile, businesses need to have a…

Dev & Design

installCore: Collect Money While Giving Software Away for Free

By | Jan 27, 2015 at 2:57 pm

Editor’s Note: This article was submitted as a sponsored placement by ironSource.  How will this idea make money? It’s the question that every tech entrepreneur must answer. The issue of  monetization comes before investment, marketing…even before telling your friends about your startup plans. When…


Little Rock

Proximity Based Marketing by a Global Team

By | Nov 25, 2014 at 8:00 pm

bfonics, Inc. enables businesses of all sizes to leverage ibeacon technology for proximity-based marketing. With 90% of retail sales still occurring in physical locations and 65% of consumers using mobile devices when they shop, retailers and brands are actively looking for ways to engage…


Los Angeles

The Diverse Team at Adtech Startup RAIN Looks to 500 Startups Demo Day

By | Oct 17, 2014 at 10:30 am

The team at RAIN had not deployed a live app prior to starting at 500 Startups, the micro-VC accelerator program based in Silicon Valley and founded by Dave McClure. RAIN is an app that helps small businesses reach local customers with real-time, accessible promotional…