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Amazon

Seattle

The Just-Launched Amazon Sumerian Helps You Build VR, AR and 3D Apps Fast

By | Nov 27, 2017 at 2:30 pm

Amazon’s highly anticipated mixed-reality building service has officially been announced: Amazon Sumerian will allow enterprising entrepreneurs everywhere the ability to quickly build and host VR, AR or 3D apps online. And yes, the Amazon Web Services (AWS) application is free to use. You’ll just need to…

Gear & Gadgets

Gift Guide 2017: VR, AR, and Hardware to Power It

By | Nov 21, 2017 at 3:50 pm

Last year may have been the biggest for virtual reality hardware when it comes to gaming, but now we’re starting to see the fruit of those seeds grow. With the likes of Skyrim now on PlayStation VR, mixed reality headsets, and improved technology being…

Startups & Apps

This Augmented Reality App Will Bring Your Wine Bottle to Life

By | Nov 2, 2017 at 12:20 pm

Everyone’s favorite scene in the Harry Potter movies is when the portraits throughout Hogwarts come to life. Past house leaders, former Quidditch seekers, and headmasters young and old adorn the castle walls with life-like enthusiasm and palpable excitement. Unfortunately, everyone over the age of…

Augmented Reality

5 AR Shopping Apps That Will Help You Find Gifts This Holiday

By | Oct 29, 2017 at 4:00 pm

The iPhone X is available for preorders this weekend, and as with Apple’s new iPhone 8 and 8 Plus, it has arrived with a strong focus on its new AR capabilities. Augmented reality apps have broken into the mainstream, and thanks to a certain…

Startup Spotlight

San Francisco

Startup Spotlight: Mental Health, AR Tech Support and Eyeglasses for Kids

By | Oct 27, 2017 at 1:30 pm

If you’ve ever been tech support for your parents then you’ll understand the frustration of trying to explain directions over video chat when you can’t illustrate a specific instruction – well we have a solution for you. Each week TechCo discovers the latest emerging…

Augmented Reality

7 Predictions for the Future of Augmented Reality

By | Oct 23, 2017 at 8:30 am

Imagine grocery shopping with a set of glasses that directs you to your preferred items on the shelf, or repairing your car with help from an expert technician who virtually comes into your garage to walk you through the fix. Imagine visiting the Louvre…

Apple

Cupertino

Apple Event 2017: Apps, Updates and AR Integrations

By | Sep 12, 2017 at 3:30 pm

Today, at the opening of the Steve Jobs Theater, the Apple 2017 Special Event released information on a range of upcoming products and projects. Naturally, the iPhone was once again an integral section of the event — both the iPhone 8 and the iPhone…

Virtual Reality

How 3D Audio Is Making Art Museums Come Alive

By | Aug 23, 2017 at 9:20 am

You know stereo sound — it uses a left and a right channel to offer your ears a more well-rounded sound. And you know Dolby surround sound, which uses an array of speakers to give you sound sources from all over a room. But…

Accelerator

Boston

These Are the Latest Startups From MIT Play Labs

By | Aug 21, 2017 at 2:30 pm

Last week saw the debut of the Play Labs demo event, which marked the inauguration of a new summer accelerator from MIT Game Lab. The Play Labs accelerator is dedicated to “playful” technology, and it’s cohort of 13 startups. The coolest tech of the…

Augmented Reality

Why Local Broadcasters Are Turning to Augmented Reality

By | Aug 16, 2017 at 9:20 am

Augmented reality (AR) is growing in use by broadcast news outlets — even local news studios are exploring AR as a tool to bring their broadcasts up to date and engage their audiences. It’s a sign of the evolving times that a growing tech niche…

Wearables

Could RFID Technology Wearables be the Future of Event Giveaways?

By | Aug 7, 2017 at 6:30 pm

Walking past the stands at a tech conference, you will undoubtedly receive more than your fair share of freebies. Over time these handouts have become more and more high-tech. First, it was pens and notebooks, now, if you don’t receive a branded cardboard VR…

Augmented Reality

The Parable of Pokemon Go

By | Aug 6, 2017 at 8:05 am

Every few hours, the train station a block from my Chicago apartment switches control. New colors go up, and new groups are no longer welcome. Blue, red, blue, red. This isn’t about gangs, though. This is about teams, the cousins of gangs, which are…

Augmented Reality

How Augmented Reality Is Bringing Museum Exhibits to Life

By | Jul 12, 2017 at 1:30 pm

After the meteoric rise of Pokémon Go, augmented reality became a staple of the mainstream tech discussion. Every entrepreneur, tech enthusiast, and innovative mind in the world was thinking about how to utilize this revolutionary technology in a way that would entertain, educate, and…

Augmented Reality

China

Is the World Ready for College Acceptance Letters in Augmented Reality?

By | Jul 6, 2017 at 11:30 am

Technology has been used for some pretty crazy reasons. Whether it’s WiFi connected egg trays, self-driving potatoes, or KFC meal boxes that can charge your smartphone, a notable lack of attention to necessity when it comes to innovative ideas rarely gets in the way…

Augmented Reality

Los Angeles

The World’s First Augmented Reality Dating App Is Finally Here

By | Jun 15, 2017 at 3:50 pm

Before Pokémon Go hit smartphones around the world like a ton of bricks, the augmented reality discussion was cemented in a futuristic image of the tech. Think Ironman’s heads up display without the cumbersome helmet and the English voice assistant. People have had high…

Augmented Reality

San Francisco

Apple Dives Into Augmented Reality with ARKit for iOS 11

By | Jun 5, 2017 at 4:45 pm

This past year has been the year of augmented reality, as companies like Snap, Facebook, and Google have all offered apps that provide users with smart filters to augment reality. Today, Apple announced the launch of ARKit for the next version of the operating…

Startup Spotlight

Startup Spotlight: Saving Money, Influencer Marketing and Smoothie Blenders

By | May 26, 2017 at 4:30 pm

Saving money is always popular, especially when it’s convenient. Each week, Tech.Co searches the web to uncover interesting new companies across all sectors. This time in our Startup Spotlight, we’ve uncovered startups that are helping people save money for the long-term and while they shop online as…