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3 Unique Applications of Augmented Reality Tech

By | Apr 19, 2016 at 3:02 pm

While Virtual Reality (VR) has been dominating tech news, augmented reality (AR) is also getting some attention – with companies like Google making it a priority on top of VR – even though they can be connected, as the video below shows: A reason…


San Jose

Shaping the Future of AR Tech Through Snow Sports

By | May 27, 2015 at 9:00 pm

One of the coolest parts about living in California is that we have places you can travel to that hit nearly all of the different climate zones: coastal, forest, desert, and mountain. It makes planning weekend trips super fun and easy, and it opens…


These 5 Industries Will Benefit From Augmented Reality

By | Dec 16, 2015 at 9:00 pm

It’s hard to believe that the technology solutions we’ve seen in science fiction movies some 20 years ago – digital signs appearing from nowhere, online shops and video phones – have come to life. Now you can virtually furnish your house (IKEA catalogue), try…

Breaking News

Foto Master Brings Augmented Reality to Trade Shows and Events

By | Dec 7, 2014 at 8:00 pm

Recent developments in the augmented reality field did not skip the event attraction industry. Planners & exhibitors today work hard to provide new ways to deliver brand messaging in new and exciting ways. Spearheading this field is Foto Master, a promising company with an already…

Startups & Apps


Making Augmented Reality Sexy with X-Ray Technology

By | Aug 9, 2012 at 1:00 pm

When Marxent Labs was commissioned to make an augmented reality app everyone would talk about, models in their underwear was an obvious choice. Their client was Moosejaw, an outdoor equipment store with a catalogue in need of some spicing up. So Marxent created an…



WhereMark Local Augmented Reality iPhone App

By | Feb 7, 2010 at 8:32 pm

Augmented reality (AR) is an emerging technology that has been popping up on a number of mobile device platforms lately. If augmented reality is new to you, it is a live direct or indirect view of a physical real-world environment where elements are merged…