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Trends

These 5 Industries Will Benefit From Augmented Reality

By | Dec 16, 2015 at 9:00 pm

It’s hard to believe that the technology solutions we’ve seen in science fiction movies some 20 years ago – digital signs appearing from nowhere, online shops and video phones – have come to life. Now you can virtually furnish your house (IKEA catalogue), try…

Business

Boise

The Age of VR is Almost Here–But Are Businesses Ready for It?

By | Oct 26, 2015 at 11:00 am

Fifteen years ago, nobody could have imagined a future where people walk across the street with their noses buried in their phones, and yet, that seemingly ridiculous habit has become as commonplace as owning and driving a car (something that was also new at…

Enqos – Tower V1

Sports

San Jose

Shaping the Future of AR Tech Through Snow Sports

By | May 27, 2015 at 9:00 pm

One of the coolest parts about living in California is that we have places you can travel to that hit nearly all of the different climate zones: coastal, forest, desert, and mountain. It makes planning weekend trips super fun and easy, and it opens…

Breaking News

Foto Master Brings Augmented Reality to Trade Shows and Events

By | Dec 7, 2014 at 8:00 pm

Recent developments in the augmented reality field did not skip the event attraction industry. Planners & exhibitors today work hard to provide new ways to deliver brand messaging in new and exciting ways. Spearheading this field is Foto Master, a promising company with an already…

Startups & Apps

Detroit

Making Augmented Reality Sexy with X-Ray Technology

By | Aug 9, 2012 at 1:00 pm

When Marxent Labs was commissioned to make an augmented reality app everyone would talk about, models in their underwear was an obvious choice. Their client was Moosejaw, an outdoor equipment store with a catalogue in need of some spicing up. So Marxent created an…

iPhone

DC

WhereMark Local Augmented Reality iPhone App

By | Feb 7, 2010 at 8:32 pm

Augmented reality (AR) is an emerging technology that has been popping up on a number of mobile device platforms lately. If augmented reality is new to you, it is a live direct or indirect view of a physical real-world environment where elements are merged…