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New Media

The Secret to a Successful Subscription Service? Make the Best Stuff Free.

By | Jan 9, 2018 at 12:45 pm

Subscriptions are big now. The advertising model has long supported print magazines and newspapers. But the internet’s hyper-targeted ad model quickly lead to a devaluation, powering the rise of ad blockers. For years, publishers struggled to balance a quality of engagement with the need…



6 B2B Startups Joining NetApp’s First Accelerator Cohort

By | Sep 21, 2017 at 9:20 am

A little support can go a long way in the startup world. Fledgling companies are constantly in need of advice, mentorship, and most importantly, capital. Without help, a lot of these startups become one in a long line of failed companies that didn’t have…

Tips & How To’s

3 Essential B2B Marketing Tips for Small Business

By | Sep 12, 2017 at 7:15 am

When it comes to B2B marketing, some small companies have a hard time getting into the game.  Many small business owners are used to marketing to clients but not other companies. But when it’s a B2B sale, their marketing skill sets struggle. Here are…


How to Understand Fashiontech and the $2.4 Trillion Fashion Industry

By | Aug 8, 2017 at 9:20 am

Whenever an entire industry gets disrupted by 21st century technology, the tech gets a vague and all-encompassing title. We already saw “fintech” for the financial sector. Now, as the fashion world figures out how to handle new tech, we have fashiontech. So what does…


3 Strategies to Reduce Analysis Paralysis and Boost Lead Generation

By | Jul 11, 2017 at 6:30 pm

Data is the center of the marketing universe. It sustains rigidity of sales structure within corporations, empowers marketing officers to wield prospect information in a flexible manner and untangle the perplexity of the B2B sales process. The problem with a vast amount of data…

Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…


4 Things Women Founders Learned From Trusting Their Gut

By | Apr 14, 2017 at 11:20 am

According to The National Association of Women Business Owners (NAWBO), more than 9.4 million firms were owned by women, employed nearly 7.9 million people, and generated $1.5 trillion in sales in 2015 . In addition, 2.9 million firms are majority-owned by women of color in…

Marketing & Social Media

The 6 Growth Hack Mistakes All B2B Startups Need to Avoid

By | Apr 5, 2017 at 10:30 am

Starting up a new business is a challenge and the challenge is even bigger if you are venturing into the B2B territory. The B2B space differs in its risks and technicalities. These startups have to begin their journey in the absence of a proper…

Startups & Apps

How Unomy Fetches the Best Sales Leads for Your Company

By | Jan 25, 2017 at 8:30 pm

Identifying relevant leads is one of the hardest things to do in B2B sales and marketing. Most companies put tremendous efforts into developing a great website, with the idea that it should attract a high volume of relevant visitors, but only a tiny fraction…


5 Ways B2B Companies Can Make The Most of the January Lull

By | Jan 12, 2017 at 10:30 am

In January, everyone’s recovering from their holiday binging and keeping their nose down in over-crowded gyms everywhere.  However, it’ѕ thаt kick-back attitude, соmbinеd with some bаѕiсѕ of соrроrаtе finance, that mаkе January thе реrfесt timе tо prepare for the new year. Let’s take a quick look…


The Top 5 Products and Services in B2B Marketing

By | Jul 23, 2016 at 12:00 pm

Marketing is a important department in business. Convincing customers that your product is better than that of your competitor is not exactly the easiest job. However, there are several ways that you can market a product. Multiple marketing strategies can be employed in today’s…


The Hardest Lesson B2B Software Product Managers Learn

By | Sep 11, 2015 at 7:00 pm

As a B2B software product manager, you spend your day responding to internal and external requests for help. In between these requests you find time to manage requirements, roadmaps, and customer intelligence all before you invest the necessary time politicking for your team. Since…

Startups & Apps


Tuneteams: The Global Music Licensing Marketplace

By | Sep 1, 2015 at 4:00 pm

Do you ever wonder why big music companies have a marketing advantage when it comes to breaking artists, globally? According to industry insiders, it’s because of their networks of local companies, or wholly-owned subsidiaries, in different countries around the world. It stands in stark…


4 Emerging Marketing Trends for Small Businesses

By | May 16, 2016 at 9:45 am

Startups and small businesses have to stay competitive in their marketing strategies in order to be relevant and get in people’s faces. Unfortunately, small businesses don’t often have a marketing team (meaning business owners often have to handle marketing on their own) or a…


8 Ways to Compare GetResponse with MailChimp for Email Marketing

By | Aug 21, 2015 at 11:00 am

Recent studies show that more than 90% of American consumers actively use email every day, and email is three times as effective as social media in prompting purchases. The best time to start your mailing list is yesterday – but today will do, if…


Content Marketing Analytics and Attribution for B2B Enterprises

By | Aug 20, 2015 at 5:00 pm

Content marketing is no longer an emerging trend, but is arguably the most important facet of a digital marketing strategy for any business, particularly those in a business-to-business sector. The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by the…

Startups & Apps

How LeadFeeder Frees Sales from the Confines of the Funnel

By | Apr 28, 2016 at 6:00 pm

Imagine a world where there is no need for the traditional sales funnel, whereby marketers seek to capture email addresses from website visitors for nurturing and closing. What if you could nurture leads without needing to drive opt-ins first? If it seems rather foreign…