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Tips & How To’s

7 Hidden Costs of Building a Website

By | Mar 15, 2018 at 11:00 am

You don’t have to be an expert to launch a website anymore. With all the DIY solutions on the market, small businesses can get their brand up and running online within minutes. However, there are unexpected hidden costs of building a personalized site that…

Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

HR and Recruiting

New Jersey

Why Companies Should Invest in an Internal Marketing Team

By | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing team — a team of satisfied,…

Blogging

7 Ways to Monetize Your Blog

By | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…

Blogging

Your Content is Boring, Here’s How to Make it Interesting

By | Sep 2, 2017 at 12:45 pm

You may have been blogging for months, if not years, providing useful guides and sharing your creative ideas. But it’s getting somewhat monotonous and it’s now boring. Here are three ideas for you to breathe a new life into your content creation process. Create…

Tips & How To’s

NYC

How Being Real About My Struggles Got Me More Followers on Social Media

By | Jul 30, 2017 at 3:50 pm

Most people hate clickbait or content that makes false promises about itself. Social media followers are undoubtedly tired of seeing “one simple trick,” “singles in their area,” and are especially sick of chatbots on apps like Tinder or Kik. Just check out how ridiculous some…

Tips & How To’s

Los Angeles

How to Quickly Build a Customer Base With Lead Generation Tools

By | Jul 25, 2017 at 5:00 pm

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most challenging is incorporating a lead capture strategy that will actually generate some blog subscribers. Since I’m already loaded with…

Social Media

Austin

Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Tips & How To’s

NYC

6 Things You Need in Your Editorial Calendar

By | Jul 7, 2017 at 6:30 pm

Churning out fresh and relevant content is a vital step for business success. It can help you engage customers, boost your search engine ranking and enhance your overall branding. Given the competition in this space, getting it right and managing the content publication process…

Blogging

Irvine

How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Blogging

5 Quality Sites for Inexpensive Stock Photography

By | Jan 22, 2017 at 12:45 pm

Finding that one photo that helps portray the sentiments in your startup’s most recent post can be a challenge and creating your own can be time consuming. Stock photography can be a great option for a minimal cost and help create a positive and professional first…

Business

A Look at Blogging Industry Stats from 2016 [Infographic]

By | Feb 10, 2017 at 10:30 am

Blogging has completely changed the way content is created on the internet today. This transition towards content marketing has been primarily influenced by the growth and transformation of WordPress over the years. Thanks to the popular blogging site, anyone can download the free content…

Tips & How To’s

An In-Depth Guide to Creating A Technical Blog Post

By | Nov 3, 2016 at 11:20 am

If you have a business or a blog, keeping up with your content can be pretty time-consuming. This becomes even more challenging when you’re a tech blogger, you need to be well-research in technically-driven topics. These blog posts tend to be tedious to write…

Dev & Design

Elevate Your Brand With These 5 Image Design Hacks

By | Nov 10, 2015 at 10:00 pm

Every good blog post needs a good header image. The header image is the first thing readers sees when scrolling through blogs, along with an eye-catching title. That’s why you want to get their attention with a header design that is not only nice…