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Reports & Rankings

100 Most Valuable Global Brands in 2017

By | Jun 7, 2017 at 11:30 am

The world is filled with brands. Big brands, small brands, popular brands, declining brands, the list could go on forever. But when it comes to the global brands that everyone can recognize, keeping track of who’s in first place is on everybody’s mind. Fortunately, BrandZ…

Tips & How To’s

Set Yourself Up for Success: 4 Keys to Launching a Strong Brand

By | May 23, 2017 at 7:00 pm

When you start a business, most people think of two things: independence and money. And, while both are true, there are an infinite number of routes to arrive at Point B. More and more frequently, however, the businesses that succeed are the ones that…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Trends

Charleston, SC

How Your Brand Can Succeed Through Trust, Transparency, and Exceptional Experiences

By | May 2, 2017 at 2:20 pm

America has become more polarized than ever, and technology is at the forefront of both problem and solution. Between fake news deceiving viewers, non-transparent monopolies keeping consumers in the dark, and political bubbles making progress impossible, it’s easy to become distracted or even confused…

Social Media

5 Ways to Get Your Brand to Tell a Story on Social Media

By | Apr 26, 2017 at 7:00 pm

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content creation and programmatic advertising to…

Startup_Mixology_300x250

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Business

How to Bring a Dying Brand Back to Life

By | Mar 3, 2017 at 9:15 am

Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple, Lego, and Volkswagen have all been on the verge of dying out before turning things around. There’s even a company that has been purchasing and…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

Opinion/Analysis

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

By | Dec 20, 2016 at 8:30 pm

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are…

Business

8 Ways to Get Your Employees to Contribute to Your Branding Efforts

By | Dec 15, 2016 at 9:15 am

When it comes to spreading your brand, you don’t have to be the only one getting your company’s name out there. Whether you have one employee or a hundred, you should be able to light a fire under their butts to get them on…

Entrepreneur

7 Creative Ways to Get Your Brand on an Influencer’s Radar

By | Dec 6, 2016 at 5:50 pm

When your looking to expand your brand’s message, building relationships with influencers in your industry can help bring credibility to your product or service. These individuals have a comparably small following, usually in the hundreds of thousands, but those followers are loyal on an unprecedented…

Social Media

7 Ways to Convert Social Mentions Into Sales

By | Dec 2, 2016 at 11:20 am

When someone mentions your company in an online post, does it make a difference? The short answer is “yes,” definitely. The long answer is, without some noticeable attention, a social share often gets lost in a sea of information and quickly vanishes without any positive effects. Standing…

Entrepreneur

The 7 Best Branding Techniques for Your Startup

By | Nov 16, 2016 at 3:30 pm

Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead in the water before you even launch. Fortunately, branding is a lot easier than a lot of people think, particularly when…

Business

6 Branding Mistakes You’re Probably Making

By | Oct 19, 2016 at 7:30 pm

Your brand is the most valuable aspect of your business, and unfortunately, it’s also the most fragile. With every business in the world possess an online presence, a single click can ruin your reputation faster than any negative review. Fortunately, major branding mistakes that can…

Marketing

6 Easy Strategies to Spread Your Brand

By | Aug 12, 2016 at 10:00 am

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a product. Kleenex, Xerox and Pampers are all examples of proprietary eponyms. This is brand domination. Your…

Entrepreneur

The Unexpected Way You May Be Killing Your Brand

By | Jul 8, 2016 at 2:30 pm

When it comes to digital media, there seems to be a plethora of ways for you to get your brand out there. From social media to content creation to sponsorships, there are almost as many paths to connecting with your audience as there are companies with…