Get your exclusive Tech.Co local news and event updates!

Tips & How To’s

5 Steps to Building Your Brand Identity from Scratch

By | Nov 5, 2017 at 2:30 pm

For anyone venturing into the world of online business, branding is absolutely key. It isn’t just a name; it embodies everything about your business and determines how your customers will perceive you from day one. Creating a brand is therefore not just a case…

Personal Branding

San Diego

How to Turn Your Personal Brand Into a Life Strategy

By | Jul 26, 2017 at 7:15 am

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a…

Enqos – Tower V2

Jobs

Many Employers “Feel Trapped” in Exhibiting at Career Fairs, Report Says

By | Jul 17, 2017 at 3:50 pm

Career fairs: Popular enough that seemingly every college students has been to one or two in poorly fitting business attire, not popular enough that they actually get a job through them. At least not according to the numbers. Career fairs might predate the internet,…

Trends

Interruptive Advertising Could Be Gone Before You Know It

By | Jul 7, 2017 at 11:30 am

Unless you’re watching the Super Bowl, no one likes ads. Whether it’s commercials, pop-ups, or those annoying ads that split Facebook videos in half, people around the world can find common ground on their mutual hatred of interruptive advertising. Fortunately, this irritating commonality in…

Business

Branded Data Is The Future of Startup Marketing

By | Jul 3, 2017 at 7:15 am

Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it…

TechCo Spotlight 300×250

Reports & Rankings

100 Most Valuable Global Brands in 2017

By | Jun 7, 2017 at 11:30 am

The world is filled with brands. Big brands, small brands, popular brands, declining brands, the list could go on forever. But when it comes to the global brands that everyone can recognize, keeping track of who’s in first place is on everybody’s mind. Fortunately, BrandZ…

Tips & How To’s

Set Yourself Up for Success: 4 Keys to Launching a Strong Brand

By | May 23, 2017 at 7:00 pm

When you start a business, most people think of two things: independence and money. And, while both are true, there are an infinite number of routes to arrive at Point B. More and more frequently, however, the businesses that succeed are the ones that…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Trends

Charleston, SC

How Your Brand Can Succeed Through Trust, Transparency, and Exceptional Experiences

By | May 2, 2017 at 2:20 pm

America has become more polarized than ever, and technology is at the forefront of both problem and solution. Between fake news deceiving viewers, non-transparent monopolies keeping consumers in the dark, and political bubbles making progress impossible, it’s easy to become distracted or even confused…

Social Media

5 Ways to Get Your Brand to Tell a Story on Social Media

By | Apr 26, 2017 at 7:00 pm

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content creation and programmatic advertising to…

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Business

How to Bring a Dying Brand Back to Life

By | Mar 3, 2017 at 9:15 am

Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple, Lego, and Volkswagen have all been on the verge of dying out before turning things around. There’s even a company that has been purchasing and…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

Opinion/Analysis

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

By | Dec 20, 2016 at 8:30 pm

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are…

Business

8 Ways to Get Your Employees to Contribute to Your Branding Efforts

By | Dec 15, 2016 at 9:15 am

When it comes to spreading your brand, you don’t have to be the only one getting your company’s name out there. Whether you have one employee or a hundred, you should be able to light a fire under their butts to get them on…

Entrepreneur

7 Creative Ways to Get Your Brand on an Influencer’s Radar

By | Dec 6, 2016 at 5:50 pm

When your looking to expand your brand’s message, building relationships with influencers in your industry can help bring credibility to your product or service. These individuals have a comparably small following, usually in the hundreds of thousands, but those followers are loyal on an unprecedented…